Dan Gingiss is a customer experience expert, keynote speaker, and author known as “The Experience Maker™.” With more than 20 years leading customer experience, marketing, and digital teams at brands like McDonald’s, Discover, and Humana, he helps organizations turn everyday interactions into remarka…

Hispanic Heritage Month, celebrated from September 15 to October 15, is an opportunity for businesses to honor Hispanic and Latino culture, strengthen customer relationships, and promote diversity and inclusion. With over 62 million U.S. residents identifying as Hispanic or Latino and a buying power…

Discover how Harvesters and Hallmark are redefining donor relationships through the power of personal connection. In a world of automation, Harvesters stands out by putting empathy and gratitude at the heart of their mission—serving communities, celebrating partners, and nurturing loyalty with handw…

What does it take to turn listening into lasting loyalty? Feeding America CEO Claire Babineaux-Fontenot reveals how gratitude, inclusivity, and authentic storytelling can transform organizations and communities. Her leadership lessons—rooted in respect and real connection—offer practical inspiration…

A private label credit card (PLCC) company partnered with one of their clients, an industry-leading beauty and cosmetics brand, to drive engagement amongst their top-tier loyalty members. They were looking for a way to deliver a meaningful offer via a variety of communications to test consumer respo…

Recognize important moments in your customers’ lives and make a lasting impression that will positively impact your brand. Hallmark Business Connections helps clients select, create and send the perfect greetings to personalize the customer experience.

Sending cards to celebrate new home purchases is a thoughtful way for real estate agents and related businesses to build lasting relationships with clients. These cards can ease the stress of moving, welcome new neighbors, and strengthen customer loyalty. Personalized greetings and small gifts can m…

Unlock the secrets to effective marketing for accounting firms and financial professionals with these innovative strategies. Learn how personalized interactions and thoughtful client outreach can transform your client relationships and boost retention. Discover practical tips for using custom greeti…

Discover innovative strategies to elevate your real estate prospecting game and build lasting client relationships. This blog explores modern techniques that go beyond traditional cold calling, emphasizing the importance of personalized communication, social media engagement, and creative client app…

Incorporating a direct mail program can be highly effective, but there are common pitfalls to avoid. This blog highlights three key mistakes businesses often make, such as neglecting to personalize messages, failing to integrate with digital marketing, and overlooking the importance of tracking resu…

Effectively approaching socially responsible marketing can set your business apart in today's competitive landscape. This blog explores strategies to integrate social responsibility into your marketing efforts, from supporting philanthropic causes to promoting sustainable practices. Learn how these …

Expressing gratitude to donors is crucial for nonprofit success. This article explores various ways to thank donors, from heartfelt notes and personalized gifts to hosting events and making personal phone calls. Learn how to make your donors feel appreciated and valued, ensuring their continued supp…