
Article
Maximizing ROI with Direct Mail: Three Lessons from Successful Medicare Advantage Campaigns
This article discusses the effectiveness of direct mail in maximizing ROI for Medicare Advantage (MA) plans. It highlights how direct mail's longevity, trust, and personalization make it a powerful tool for engaging members. The article provides examples of successful campaigns, such as personalized…

Article
Best Holiday Gifts for Staff This Season
Discover the best holiday gifts for staff this season with our expert guide, featuring personalized gifts, budget-friendly options, and unique ideas to show your appreciation. From custom holiday cards to premium planners, find the perfect way to boost morale and foster a positive company culture.

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From Inbox to Mailbox: The Role of Data in Personalizing Direct Mail for Medicare Advantage Plans
Personalizing communication is one of the most effective ways for health plans to build stronger, lasting relationships with their Medicare Advantage (MA) members. With the average MA beneficiary now able to choose from 43 plans—more than twice the options available in 2018, according to KFF researc…

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Lead Nurturing Best Practices to Connect You With Clients and Win Business
Lead nurturing doesn’t have to be tedious or time consuming to be effective. And you don’t have to break the bank to make meaningful connections that lead to life-long customers who love your business. You can maintain current client relationships, build new ones and ensure that you remain fully eng…

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Year of the Consumer: Top 5 Marketing Trends in 2024
The beginning of the year is a great time to reflect on things we’ve learned and look forward to everything this year has in store. This is especially true in the fast-paced world of marketing, so as we dive into 2024, let’s take a brief look at what worked and what didn’t last year. Then, we’ll hig…

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Measuring Statistical Significance in Marketing: Personalized Campaigns Connect You with Your Customers
Businesses rely on marketing data to guide them in many of their decisions on a daily basis, but how do you know if the information you’re receiving and acting upon is statistically significant? When we look at statistical significance in marketing, we’re looking at whether or not data gathered afte…

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Patriotic Possibilities: Great Opportunities to Show Military Appreciation Year-round
Military holidays and observances are a great time to show your appreciation for customers, employees and spouses who serve in one of the branches of the United States military. The dedication, bravery and sacrifice of these individuals knows no bounds, and the way you show your thankfulness for all…

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Connection With Your Financial Clients Goes Beyond the Quarterly Performance Statement
As a financial advisor, you understand the importance of building strong, lasting relationships with your clients. However, in today's fast-paced, technology-driven world, traditional methods of connecting with clients, such as generic email blasts and free key chains, are no longer sufficient. In …

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Mail to One: Personalized Greeting Cards Mailed for You
Meet Mail to One from Hallmark Business Connections. It’s an easy, fast and flexible business solution that gives you on-demand card-sending opportunities for occasions when bulk sending isn’t needed. A professional way for you to select a single greeting card online, personalize it for a specific i…

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The Retail Experience Could Use Some Extra Care
Effective retail customer engagement is the key, not just a trend. Customer engagement differentiates businesses in a crowded market, fostering loyalty and driving sustained growth. In today's retail landscape, understanding and meeting evolving customer needs through personalized, immersive experie…

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Moving Beyond the Tagline: The Role of Authenticity in Customer Retention
Building customer brand relationships is intrinsically tied to business authenticity. When a business remains true to its values, it is more likely to align with the preferences and needs of its customers, which in turn results in improved products and services, enhancing overall customer satisfacti…

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3 Strategies to Boost Health Plan Retention
Numerous health insurance companies have entered the Medicare Advantage market in recent years, creating new competition and new benefit offerings. Medicare members are influenced by the changes, with many of them shopping and switching during the 2022 Annual Enrollment Period. The significance of t…