Customer Appreciation Cards
Fortune 500 Consumer Services Client
When it comes to customer appreciation, we only use Hallmark cards. After a year, we stopped testing other formats against it. Nothing came close to working as well.
Gain Insights. Get Inspired.
The Best Customer Experience Tip: Think About Customers as Individuals
More Ways to Show You Care
Everything You Need to Know about Customer Appreciation Cards
Sending thank you notes for customer appreciation sounds great, but when should you send the cards?
That’s a great question. Here are some best practices for sending customer appreciation greeting cards:
Create a customer appreciation day that is specific to your business. Send Hallmark appreciation cards with a special offer.
Have customer service associates and sales executives send appreciation cards after interactions with customers. That way the card can be signed by a real person from your company who had a real interaction with that customer.
Counter customer attrition by mailing customer appreciation cards 6-8 weeks prior to the timeframe that customers tend to move to a competitor. It lets customers know just how much you value them.
Think of what your customers need to hear:
About your customer loyalty programs
A thank you for the referral
Thanks for being a member of your association
How much you appreciate them in their preferred language— Cards in Spanish