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Think Like a Customer: Why Beginnings and Endings Are So Important in the Customer Experience

The way you begin and end your interactions with customers is crucial. First and last impressions go far beyond the moment; in fact, they may well be …
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Honoring the Nation's Bravest and Best ARTICLE HERO IMAGE 2024
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Honoring the Nation’s Bravest and Best During Military Appreciation Month

May is National Military Appreciation Month, and it’s the perfect time to reach out and share thoughts of gratitude for the hard work and dedication of our country’s military members. Arguably the bravest and most highly trained in the world, the U.S. military is charged with defending our country a…
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Year of the Consumer: Top 5 Marketing Trends in 2024

The beginning of the year is a great time to reflect on things we’ve learned and look forward to everything this year has in store. This is especially true in the fast-paced world of marketing, so as we dive into 2024, let’s take a brief look at what worked and what didn’t last year. Then, we’ll hig…
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5 Tips to Take National Hospital Week from Basic to Brilliant

Hospitals are filled with healthcare heroes who work tirelessly day-in and day-out to ensure that patients and their families are comfortable and well cared for. That’s why it’s important to highlight the significance of National Hospital Week. National Hospital Week takes place during the first ful…
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Get an A+ in Student Encouragement: Creative Ways Teachers Can Encourage and Connect with Students

Teachers are some of the best cheerleaders in kids’ lives, and they’re always on the lookout for great ways to inspire, encourage and support their students. Whether it’s in the classroom, at Sunday school, in front of the piano or on the field, the tools educators use to connect with kids can help …
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Workplace Safety Recognition and Safety Award Ideas Your Teams Will Love

As part of your company’s commitment to safety in the workplace, it’s crucial to acknowledge employees who demonstrate safe behaviors on the job. A great safety recognition program rewards and incentivizes those who demonstrate safe practices, and when implemented, it will benefit not only your empl…
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Genuine Connections with Hispanic Customers and Employees ARTICLE HERO IMAGE 2024
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Greeting Cards Create Genuine Connections with Hispanic Customers and Employees

You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…
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Employee of the Month ARTICLE HERO IMAGE 2024
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Celebrate Top Performers: Employee of the Month Ideas That Motivate and Inspire

It’s important to recognize employees for their hard work, and Employee of the Month awards are a great way to highlight the efforts of top performers across your organization. Being recognized at work is always a great feeling, so when managers take a few moments to call out those who have gone abo…
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Redefining Client Engagement Strategies for Financial Advisors in the Digital Age

Good news for financial advisors: According to Accenture field research, 52 percent of consumers are interested in upping their financial literacy. However, the downside to this trend is that they’re not necessarily taking traditional routes. Consider the role that social media is playing. A full 56…
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Measuring Statistical Significance in Marketing: Personalized Campaigns Connect You with Your Customers

Businesses rely on marketing data to guide them in many of their decisions on a daily basis, but how do you know if the information you’re receiving and acting upon is statistically significant? When we look at statistical significance in marketing, we’re looking at whether or not data gathered afte…
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Patriotic Possibilities ARTICLE HERO IMAGE 2024
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Patriotic Possibilities: Great Opportunities to Show Military Appreciation Year-round

Military holidays and observances are a great time to show your appreciation for customers, employees and spouses who serve in one of the branches of the United States military. The dedication, bravery and sacrifice of these individuals knows no bounds, and the way you show your thankfulness for all…
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Spread the Word: Your Customers Are Your Best Client Referral Program

When it comes to client referral programs, businesses have tried everything including punch cards, product giveaways, swag and even cash … but at Hallmark Business Connections, we know that often, new connections result from the authentic relationships you’ve already built. Client acquisition doesn’…
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Automation With a Human Touch

In a world where digital clutter often overshadows meaningful connections, Hallmark’s Automatic Mailings tool stands out as a breath of fresh air. By leveraging Hallmark's renowned brand equity, creativity, and emotional intelligence, this tool helps your brand deliver impactful direct mail touchpoi…
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