Case Study

Connect by Hallmark Empowers Financial Services Company’s Distributed Workforce to Enhance the Client Journey

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Article

Start the New Year Smart So You Can Finish Strong

For some people, this time of year comes hand-in-hand with a familiar trope—making and breaking resolutions. But with thoughtful connection and intentionality, business leaders can create realistic expectations, shape company culture, inspire optimism and ensure engagement in the year ahead.
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Whitepaper

Greeting Card Marketing: Powerfully Persuasive in a High-Tech World

Greeting cards might be the most powerful — and underutilized — offline marketing tool today. With a high return on investment and low risk, they’re right for nearly every marketing toolbox.
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Article

Boost Health Plan Loyalty with Hallmark Greeting Cards

Hallmark greeting cards are your secret to boosting member retention. With products that consistently satisfy recipients and outperform other direct mail formats, you can trust that Hallmark cards are opened, read, understood and acted on. Check out four ways you can use Hallmark cards to build rela…
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Article

4 Strategies for Improving the Contact Center Customer Experience

Customer service continues to be a key differentiator among otherwise similar companies — and you’d better believe that buyers are paying attention to the experiences, empathy, and engagement they get from your contact center representatives.
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Article

These 3 Communication Strategies Give Customers More to Love About Your Brand

In business, we tend to talk in terms of transactions and data points. However, sometimes the most effective way to appeal to your customers happens through personal interactions.
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Article

5 Ways to Recognize Parents in the Workplace this Mother’s Day and Father’s Day

When it comes to employee appreciation, you can pick from many options. Or dream up something completely new and different! Recognize years of service, congratulate them on workplace excellence, or show appreciation in tandem with celebrating special life events, like birthdays. Or, if you’re lookin…
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Article

3 Unexpected Ways Greeting Cards Develop Client Relationships in the Real Estate Industry

Establishing long-term relationships is key to real estate success. So, the big question is: What’s the best way to build trust? With the help of Hallmark cards, you can develop strong customer relationships and nurture clients into becoming loyal supporters of your business.
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Article

4 Benefits to Greeting Card Marketing You Might Not Have Considered

Direct mail can be a terrific addition to any marketing mix. However, mailing greeting cards is much different than mailing postcards or flyers. And customers know it.
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Case Study

Billion-dollar Retailer Lifts Sales 133% with Greeting Cards

How an online retailer improved digital marketing results by delivering a personal experience with Hallmark cards.
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Meeting and Planning
Article

Why Brands Should Care About What Their Customers Love (and Hate)

Although some brands hesitate to open themselves up to backlash and discourse, it’s nearly impossible to form an emotional identity with your target audience if you’re not willing to stand for (and sometimes against) the things its members care about.
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Article

Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.

Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.
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Customers Crave Authenticity. Show Off Your Real Brand With Handwritten Notes.
Article

Customers Crave Authenticity. Show Off Your Real Brand With Handwritten Notes.

Forget about transactions. Today’s consumers expect more than an emotionless give-and-take with brands. Instead, they want — and increasingly demand — a relationship built around authenticity.
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