If you're open to exploring ways to improve retention with Medicare Advantage (MA) members, you might want to take a closer look at what formats, personalization, and retention methods work best for these unique individuals.

Kaiser Family Foundation recently reported that the number of health plans offering MA to eligibles has nearly doubled in the past 5 years. Increasing competition has made it more important than ever for health plans to get the most out of their outreach campaigns. So, when looking to increase CAHP…

For some people, this time of year comes hand-in-hand with a familiar trope—making and breaking resolutions. But with thoughtful connection and intentionality, business leaders can create realistic expectations, shape company culture, inspire optimism and ensure engagement in the year ahead.

Greeting cards might be the most powerful — and underutilized — offline marketing tool today. With a high return on investment and low risk, they’re right for nearly every marketing toolbox.

Hallmark greeting cards are your secret to boosting member retention. With products that consistently satisfy recipients and outperform other direct mail formats, you can trust that Hallmark cards are opened, read, understood and acted on. Check out four ways you can use Hallmark cards to build rela…

Customer service continues to be a key differentiator among otherwise similar companies — and you’d better believe that buyers are paying attention to the experiences, empathy, and engagement they get from your contact center representatives.

In business, we tend to talk in terms of transactions and data points. However, sometimes the most effective way to appeal to your customers happens through personal interactions.

When it comes to employee appreciation, you can pick from many options. Or dream up something completely new and different! Recognize years of service, congratulate them on workplace excellence, or show appreciation in tandem with celebrating special life events, like birthdays. Or, if you’re lookin…

Establishing long-term relationships is key to real estate success. So, the big question is: What’s the best way to build trust? With the help of Hallmark cards, you can develop strong customer relationships and nurture clients into becoming loyal supporters of your business.

Direct mail can be a terrific addition to any marketing mix. However, mailing greeting cards is much different than mailing postcards or flyers. And customers know it.