
Article
5 Ways to Recognize Parents in the Workplace this Mother’s Day and Father’s Day
When it comes to employee appreciation, you can pick from many options. Or dream up something completely new and different! Recognize years of service, congratulate them on workplace excellence, or show appreciation in tandem with celebrating special life events, like birthdays. Or, if you’re lookin…

Article
3 Unexpected Ways Greeting Cards Develop Client Relationships in the Real Estate Industry
Establishing long-term relationships is key to real estate success. So, the big question is: What’s the best way to build trust? With the help of Hallmark cards, you can develop strong customer relationships and nurture clients into becoming loyal supporters of your business.

Article
4 Benefits to Greeting Card Marketing You Might Not Have Considered
Direct mail can be a terrific addition to any marketing mix. However, mailing greeting cards is much different than mailing postcards or flyers. And customers know it.

Case Study
Billion-dollar Retailer Lifts Sales 133% with Greeting Cards
How an online retailer improved digital marketing results by delivering a personal experience with Hallmark cards.

Article
Why Brands Should Care About What Their Customers Love (and Hate)
Although some brands hesitate to open themselves up to backlash and discourse, it’s nearly impossible to form an emotional identity with your target audience if you’re not willing to stand for (and sometimes against) the things its members care about.

Article
Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.
Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.

Article
Customers Crave Authenticity. Show Off Your Real Brand With Handwritten Notes.
Forget about transactions. Today’s consumers expect more than an emotionless give-and-take with brands. Instead, they want — and increasingly demand — a relationship built around authenticity.

Article
7 Easy Steps To Strengthen Business Relationships with a Monthly Birthday Campaign
A birthday card with a thoughtful message is a wonderful way to celebrate someone, whether they’re friends, family, or even business associates.

Article
3 Ways to Move Millennial Buyers Toward Your Brand With Greeting Card Marketing
Millennials came of age during the internet boom, yet they still love some offline traditions — including receiving greeting cards in the mail.
In fact, Millennials take the lead when it comes to greeting card spending, according to Greeting Card Association research.

Article
Want to Build a Customer Fan Base? Treat Your Buyers Like Family.
What’s the most significant difference between your product and your competitor’s product? To the average consumer, the answer is simple: the customer experience.

Article
Personal Engagement: The One-to-One Connection
By empowering employees to make a positive impact in the customer experience, employees feel better about themselves, their job and the customer.

Article
3 Unique Marketing Tactics to Stand Out from the Competition in 2022
Getting noticed is getting harder and harder. In the current business environment, more people than ever are battling for consumers’ time. Learn three marketing tactics to set you apart from the rest of the noise in this overcrowded market we call 2022.