Companies can utilize the power of a handwritten note to express gratitude and recognition of their employees and customers.

Perhaps that magic bullet that all marketers seek is as simple as this common sense idea: Thoughtfully planned empathy infused into the marketing experience.

No company ever plans to make a mistake, error or mishap. The truth of the matter is, it happens.

Reaching out directly to consumers is the most effective way to nurture a personal connection. There are different ways to develop authentic relationships with customers, but here at Hallmark, we have found that one of the best ways is with a greeting card.

Feeling unappreciated is the number one reason customers stop using a product. Clients want to feel like they matter. That's the recipe for company growth.

Discover how one of the largest mobile networking operators in the United States utilized custom Hallmark greeting cards to deliver a customer appreciation message and offer designed to improve digital engagement.

Learn how a financial services company with over 10,000 locations uses Hallmark cards to improve client retention and agent engagement.

After The Great Recession of 2008, coupled with the knowledge that it costs seven to nine times more to attract a new client than to retain one, a national financial services company decided to revisit its overall client experience and its impact on retention.

Test a Hallmark business greeting card against any top-performing mail tactic you’re currently using. Most likely, Hallmark cards will be opened, read, understood and acted upon better than your existing solution.

Whether in the form of an appreciation message, a word of encouragement, a condolence or even an apology, employees can engage and truly connect with customers.

These one- and two-liners will help you efficiently and thoughtfully show your appreciation for your employees at Thanksgiving to help you convey your sincere gratitude for all their hard work.

Valentine’s Day is a holiday that businesses should embrace. Why? It’s the perfect opportunity to create an unexpected, empowering customer experience that helps with the bottom line, too.