In business, we tend to talk in terms of transactions and data points. However, sometimes the most effective way to appeal to your customers happens through personal interactions.

When it comes to employee appreciation, you can pick from many options. Or dream up something completely new and different! Recognize years of service, congratulate them on workplace excellence, or show appreciation in tandem with celebrating special life events, like birthdays. Or, if you’re lookin…

Establishing long-term relationships is key to real estate success. So, the big question is: What’s the best way to build trust? With the help of Hallmark cards, you can develop strong customer relationships and nurture clients into becoming loyal supporters of your business.

Direct mail can be a terrific addition to any marketing mix. However, mailing greeting cards is much different than mailing postcards or flyers. And customers know it.

How an online retailer improved digital marketing results by delivering a personal experience with Hallmark cards.

Although some brands hesitate to open themselves up to backlash and discourse, it’s nearly impossible to form an emotional identity with your target audience if you’re not willing to stand for (and sometimes against) the things its members care about.

Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.

Forget about transactions. Today’s consumers expect more than an emotionless give-and-take with brands. Instead, they want — and increasingly demand — a relationship built around authenticity.

A birthday card with a thoughtful message is a wonderful way to celebrate someone, whether they’re friends, family, or even business associates.

Millennials came of age during the internet boom, yet they still love some offline traditions — including receiving greeting cards in the mail. In fact, Millennials take the lead when it comes to greeting card spending, according to Greeting Card Association research.

What’s the most significant difference between your product and your competitor’s product? To the average consumer, the answer is simple: the customer experience.

By empowering employees to make a positive impact in the customer experience, employees feel better about themselves, their job and the customer.