For some people, this time of year comes hand-in-hand with a familiar trope—making and breaking resolutions. But with thoughtful connection and intentionality, business leaders can create realistic expectations, shape company culture, inspire optimism and ensure engagement in the year ahead.

Greeting cards might be the most powerful — and underutilized — offline marketing tool today. With a high return on investment and low risk, they’re right for nearly every marketing toolbox.

Hallmark greeting cards are your secret to boosting member retention. With products that consistently satisfy recipients and outperform other direct mail formats, you can trust that Hallmark cards are opened, read, understood and acted on. Check out four ways you can use Hallmark cards to build rela…

Customer service continues to be a key differentiator among otherwise similar companies — and you’d better believe that buyers are paying attention to the experiences, empathy, and engagement they get from your contact center representatives.

In business, we tend to talk in terms of transactions and data points. However, sometimes the most effective way to appeal to your customers happens through personal interactions.

When it comes to employee appreciation, you can pick from many options. Or dream up something completely new and different! Recognize years of service, congratulate them on workplace excellence, or show appreciation in tandem with celebrating special life events, like birthdays. Or, if you’re lookin…

Establishing long-term relationships is key to real estate success. So, the big question is: What’s the best way to build trust? With the help of Hallmark cards, you can develop strong customer relationships and nurture clients into becoming loyal supporters of your business.

Direct mail can be a terrific addition to any marketing mix. However, mailing greeting cards is much different than mailing postcards or flyers. And customers know it.

How an online retailer improved digital marketing results by delivering a personal experience with Hallmark cards.

Although some brands hesitate to open themselves up to backlash and discourse, it’s nearly impossible to form an emotional identity with your target audience if you’re not willing to stand for (and sometimes against) the things its members care about.

Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.

Forget about transactions. Today’s consumers expect more than an emotionless give-and-take with brands. Instead, they want — and increasingly demand — a relationship built around authenticity.