Discover how a strong account management program can transform your business. Learn why nurturing client relationships and delivering personalized experiences are key to boosting customer loyalty and satisfaction. Gain insights and practical tips from Hallmark Business Connections to enhance your st…

It is essential for health insurance companies to focus on connecting with consumers and personalizing interactions to deliver individualized experiences. The most successful health insurance companies are the ones that positively engage individuals and promote brand trust by connecting emotionally …

The veterinary industry is changing rapidly, and one of the biggest challenges facing pet health marketing today is veterinary corporatization. Traditionally, veterinary clinics have been privately owned, either by an individual doctor or a group of doctors, but increasingly, there is a trend toward…

The way we look at mental health in the workplace has changed, especially because of the COVID-19 pandemic and on-the-job stressors like employee shortages, long hours, inflation and other unseen factors like financial or relationship struggles. It’s important that managers do their best to improve …

The way you begin and end your interactions with customers is crucial. First and last impressions go far beyond the moment; in fact, they may well be the only things customers and clients remember about your brand. That’s why it is so important to make sure that the beginnings and endings that your …

May is National Military Appreciation Month, and it’s the perfect time to reach out and share thoughts of gratitude for the hard work and dedication of our country’s military members. Arguably the bravest and most highly trained in the world, the U.S. military is charged with defending our country a…

The beginning of the year is a great time to reflect on things we’ve learned and look forward to everything this year has in store. This is especially true in the fast-paced world of marketing, so as we dive into 2024, let’s take a brief look at what worked and what didn’t last year. Then, we’ll hig…

Hospitals are filled with healthcare heroes who work tirelessly day-in and day-out to ensure that patients and their families are comfortable and well cared for. That’s why it’s important to highlight the significance of National Hospital Week. National Hospital Week takes place during the first ful…

Teachers are some of the best cheerleaders in kids’ lives, and they’re always on the lookout for great ways to inspire, encourage and support their students. Whether it’s in the classroom, at Sunday school, in front of the piano or on the field, the tools educators use to connect with kids can help …

As part of your company’s commitment to safety in the workplace, it’s crucial to acknowledge employees who demonstrate safe behaviors on the job. A great safety recognition program rewards and incentivizes those who demonstrate safe practices, and when implemented, it will benefit not only your empl…

You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…

It’s important to recognize employees for their hard work, and Employee of the Month awards are a great way to highlight the efforts of top performers across your organization. Being recognized at work is always a great feeling, so when managers take a few moments to call out those who have gone abo…