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30 Card Messages to Use for Patriotic Holiday Cards

Patriotic holidays in the U.S. hold special significance for active duty service members, veterans and military families. Below are some examples of m…
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Article

The Power of a Handwritten Note

Companies can utilize the power of a handwritten note to express gratitude and recognition of their employees and customers.
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Whitepaper

The Marketer’s Guide to Using Empathy to Create Great Customer Experiences

Perhaps that magic bullet that all marketers seek is as simple as this common sense idea: Thoughtfully planned empathy infused into the marketing experience.
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Whitepaper

Hallmark’s Best Tips on How Businesses Should Apologize to Customers

No company ever plans to make a mistake, error or mishap. The truth of the matter is, it happens.
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Whitepaper

5 Ways to Create Personal Connections with Your Consumers

Reaching out directly to consumers is the most effective way to nurture a personal connection. There are different ways to develop authentic relationships with customers, but here at Hallmark, we have found that one of the best ways is with a greeting card.
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3 Proven Ways Hallmark Cards Can Help Your Company Grow

Feeling unappreciated is the number one reason customers stop using a product. Clients want to feel like they matter. That's the recipe for company growth.
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Case Study

Sprint Corporation Doubles Digital Engagement Rates by Sending Custom Hallmark Greeting Cards

Discover how one of the largest mobile networking operators in the United States utilized custom Hallmark greeting cards to deliver a customer appreciation message and offer designed to improve digital engagement.
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Case Study

Hallmark Greeting Cards Work Better Than Letters, Phone Calls and Other Greeting Cards

Learn how a financial services company with over 10,000 locations uses Hallmark cards to improve client retention and agent engagement.
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Case Study

Hallmark Greeting Cards Improve Client Retention and Agent Engagement

After The Great Recession of 2008, coupled with the knowledge that it costs seven to nine times more to attract a new client than to retain one, a national financial services company decided to revisit its overall client experience and its impact on retention.
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Case Study

Hallmark Cards Are a Double Win for Marketing ROI

Test a Hallmark business greeting card against any top-performing mail tactic you’re currently using. Most likely, Hallmark cards will be opened, read, understood and acted upon better than your existing solution.
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Case Study

Building Customer Satisfaction and Loyalty with the Power of Hallmark Cards

Whether in the form of an appreciation message, a word of encouragement, a condolence or even an apology, employees can engage and truly connect with customers.
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Article

What to Write in a Thanksgiving Card to Employees

These one- and two-liners will help you efficiently and thoughtfully show your appreciation for your employees at Thanksgiving to help you convey your sincere gratitude for all their hard work.
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Valentine’s Day: The Most Underappreciated Holiday with the Biggest Business Impact

Valentine’s Day is a holiday that businesses should embrace. Why? It’s the perfect opportunity to create an unexpected, empowering customer experience that helps with the bottom line, too.
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