Care Customer Service Solution from Hallmark

We enable easy, one-to-one greeting card sending in the moment to strengthen and extend connections between your customers and frontline employees.

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Built with call centers in mind.

This solution was designed to easily fit in your customer experience team's workflow.

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Send in Under a Minute

Two-step card sending makes it fast and efficient to add a little extra care to your customers' lives. And it gives your employees a way to do something that brightens their day, too.

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Real Handwriting

Care comes with a library of our proprietary handwriting fonts. These are used to print messages inside the card and to address the envelope. Our fonts are so authentic that card recipients swear it’s handwritten.

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We Print & Mail for You

Cards can be mailed within 1 business day or choose the date you want the card to arrive. Either way, you never have to lift a finger because we print it, put it in a colorful envelope with a gold seal, place a real stamp on it and mail it for you.

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Robust Reporting

See how much impact sending cards can have on your business. We make it easy to track the number of cards sent, which team members are sending cards and the top cards and messages being used.

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Data Integration

We make it easy to update your employee data with integrations for single sign-on and user management. We can also integrate your CRM tool to automate customer data flows and make card sending even easier.

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Spanish Language Options

Our product catalog includes several Spanish-language cards that can be personalized by your customer care representatives, helping customers feel truly heard and appreciated.

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Curated Product Catalog

Choose from our line of more than 120 Hallmark greeting cards, thousands of crafted messages and 20+ different sending occasions. Plus, have real Hallmark artists and writers develop custom cards for your brand.

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Training & Support

We’ll help guide users and admins through the features and functions of your company’s site. And our customer service and account teams are always here to provide support.

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User Management

Define user roles and permissions, giving access to only those you want. With free unlimited users, we make it easy and affordable for your teams to send Hallmark cards to build relationships that have the most impact on your business.

Find the offering that best suits your needs.

Care Plans Chart

All programs are built using the latest Salesforce Commerce Cloud technology that we have customized and improved to bring a best-in-class experience to you. Care includes a robust set of features, such as unique personalization and customization functionality, address list uploading, and Salesforce's AI-driven product search engine.

Hallmark Business Connections is SOC 2 Type 2 certified.


Setup: $0 | Monthly: $500

Per card: $2.99 + postage


Setup: $5,000+ | Monthly: $1,000+

Per card: $2.50 + postage


Setup: $15,000 | Monthly: $3,000+

Per card: $2.25 + postage

Empower your frontline workers, boost morale, and deepen customer loyalty.

Care was designed to give your company an easy way to extend an exceptional customer experience, even during difficult conversations, while giving you the ability to control your brand messaging.

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81% of Hallmark card recipients gave the highest approval rating possible compared to 76% given by those not receiving a card.

SOURCE: Evergy

Public Utilities

Increase customer satisfaction scores, even when challenges arise.

Health Plans

Create unexpected, extended member interactions that are proven to deepen their emotional connection to your brand, decrease attrition rates and help increase STAR rating satisfaction scores.

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Convert more leads into new members (38%-70% higher) by mailing Hallmark cards.

SOURCE: Client-reported Results

We are hearing from our customer service team that customers are receiving our Hallmark cards and expressing their gratitude on many inbound calls. Big thanks to the Hallmark team for making it so easy to work with.

Client Quote from Manager, Customer Advocacy


Deepen your customer’s emotional connection to your brand and reap the benefits of increased engagement, higher average transactions and loyalty over time.

Financial Services

Express an elevated level of care and respect to build long-term relationships that become lifetime clients.

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In the first year of use, average balances increased by 38%, retention improved by 10% and revenue increased by 32%.

SOURCE: Client-reported Results

I sent out Hallmark cards for the first time instead of generic cards and several of my customers called me to tell me how much they loved receiving a Hallmark card.

HBC Client

Insurance Providers

Build brand loyalty with genuine heartfelt touchpoints that lead to measurable decreases in lapse/cancellation rates.

Don’t see your industry listed?

Let’s discuss how Hallmark can best help you and your business.

Real stories. Real clients. Real results.

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Case Study

Increasing Customer and Employee Satisfaction with a Hallmark Card

How the Hallmark Customer Care Solution enhanced the customer experience for Evergy (formerly KCP&L), a case study.
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Get started today.

Let's discuss how Hallmark can best help you and your business.

Not sure you're ready for a business solution?

Take Hallmark cards for a test drive by visiting our eCommerce store today. And check out our Tips & Case Studies to gain more insights into what a Hallmark card can do for your business.