Our People

Patrick McCullough serves as President of Hallmark Business Connections, where he leads day-to-day operations and guides the HBC leadership team in delivering meaningful business results through the power of Hallmark.

A passionate advocate for customer experience, marketing strategy, and the Hallmark brand, Patrick champions a simple but powerful belief: Hallmark cards can drive meaningful results for your business. Whether driving customer engagement or strengthening employee relationships, he believes Hallmark’s unique emotional connection delivers unparalled results.

Throughout his career, Patrick has helped companies evolve their marketing strategies and elevate customer experiences. His leadership spans SaaS, e-commerce, marketing strategy, and management consulting—bringing a broad, grounded perspective to every challenge. “I’ve been fortunate to lead diverse teams and support clients across industries. Each experience has shaped how I think, and how I can contribute to HBC's diverse client base.”

Matt leads the Operations team for HBC. His responsibilities include production operations, managing vendor materials and outsourcing, leading capital projects, overseeing business logistics, and setting strategy and direction for future HBC Operations. His goal is to establish a culture of continuous improvement within HBC.

Matt comes to HBC with a vast amount of company knowledge. He’s been leading lean transformations for the past 25+ years, working within and outside of Hallmark. He came to Hallmark in 2008 as a lean strategy and implementation manager and has worked the last eight years in different roles in IT (corporate and Lawrence), EHS, warehousing and lean.

His corporate background, coupled with his entrepreneurial endeavors (running a business for 10 years with his wife) taught him how to balance multiple projects simultaneously. “My wide range of experience has given me a complete end-to-end perspective of business in a corporate environment as well as an entrepreneurial environment.”

Matt’s favorite part of working in HBC is the relationships he’s formed with his coworkers. Specifically of note, the team’s welcoming nature and drive for achievement. “There is a lot of passion from everyone in what they do to make HBC successful.”

A proud graduate of Purdue University, Matt resides in Blue Springs, MO with his wife, Angie, two children in college, Kaitlyn and Tyler, and two dogs.

Zack Kahn is an accomplished Software Engineering Manager and Technical Product Owner with over 15 years of experience leading high‑impact technical initiatives. As a pivotal member of Hallmark Business Connections, he oversees the end‑to‑end delivery of digital platforms and services that support Hallmark's B2B operations.

As a champion for continuous improvement, his approach blends technical depth with a strong product mindset, ensuring scalable, secure, and market-ready solutions. He is passionate about transparency, data-informed decision making, and building strong partnerships across the organization.

By embedding security into every step and championing agile, data-driven practices, Zack ensures that what his teams build is not only innovative but also trusted. His collaborative approach and commitment to continuous improvement help Hallmark deliver real value to its partners.

Jada Sudbeck oversees and leads the Hallmark Business Connections Sales, Client Strategy, and Marketing organizations. She takes great pride in being an ambassador of the trusted Hallmark brand that represents sincere kindness and where creativity and high standards take center stage. All of which makes her a perfect fit for helping HBC and our clients grow and deepen relationships.

Jada has held multiple positions across the Sales and Client Strategy teams, which have given her deep industry knowledge of all of HBC’s key verticals including healthcare, insurance, financial services, retail, and employee recognition and engagement. Jada’s almost 20-year career has helped her develop significant skills in: sales and marketing strategy, account planning, revenue management, client services best practices, business development and overall team leadership and talent development.

After some time away from Hallmark working in fintech, HBC is lucky to have Jada once again on the team. She is excited to apply her software as a service (SaaS) expertise to support new HBC platforms including Connect and Care. Jada is particularly interested in investigating all the unique ways to enable personal connections leveraging HBC’s highly configurable technology.

Jada lives in Omaha, Nebraska, with her husband and two sons. In her free time, she loves traveling with her family and having fun with her boys while fishing or visiting amusement parks. Jada is also a loyal fan of Nebraska Cornhusker football (she’s a patient person).

A 10-year veteran of remote work, Jada maintains consistent travel to Kansas City and around the country to support our client and go-to-market teams.

As the Finance Director, Adam Specht oversees Hallmark Business Connections’ finance and accounting functions. Adam brings with him nearly 12 years of experience at Hallmark in a variety of finance roles.

Adam heads up a finance team that covers a wide breadth of financial duties including: forecasting, strategic planning, reporting, accounts payable and accounts receivable. In addition to overseeing monthly, quarterly and annual reports, Adam brings his financial expertise and insights to all kinds of business decisions at HBC.

If you’re looking for Adam outside of work, you’ll likely find him playing a round of golf or cheering on the Kansas State Wildcats or the Kansas City Royals with his wife, son and golden retriever.

Robbin Champaigne has been a part of Hallmark Business Connections through many of its evolutions. Serving as the Human Resources Director, Robbin loves that no two days are ever quite the same.

Building a strong culture of engagement is the overarching goal Robbin carries through all her duties. She is responsible for a wide array of behind-the-scenes logistics that ensure our team functions at its highest ability. These activities include executing strategies for hiring, employee retention, training, compensation, employee relations, professional development, and diversity & inclusion. Of course, there’s always time to sprinkle in some fun for the team, too.

Robbin’s priority as Human Resources Director is always to perform her duties with integrity. She believes the most important skill for supporting the team is being able to listen thoughtfully so she can understand, meet people where they are and best help each person succeed. Robbin hopes that through her work, team members feel empowered and fully engaged.

Robbin is a dedicated, caring connector outside of the office as well, and serves as the President of the Northland Law Enforcement K-9 Foundation. For Robbin, her passion for helping people build relationships goes hand-in-hand with the nonprofit’s mission to purchase and train dogs that support law enforcement agencies, officers and communities. Robbin also enjoys spending time with her husband and their two dogs, Hazel and Axel.