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                The Power of a Personal Touch: How Harvesters and Hallmark Build Lasting Relationships
Discover how Harvesters and Hallmark are redefining donor relationships through the power of personal connection. In a world of automation, Harvesters stands out by putting empathy and gratitude at the heart of their mission—serving communities, celebrating partners, and nurturing loyalty with handw…
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                From Listening to Loyalty with Feeding America’s Claire Babineaux-Fontenot
What does it take to turn listening into lasting loyalty? Feeding America CEO Claire Babineaux-Fontenot reveals how gratitude, inclusivity, and authentic storytelling can transform organizations and communities. Her leadership lessons—rooted in respect and real connection—offer practical inspiration…
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                What to Write in a Client Birthday Card: 30+ Professional Birthday Wishes
A handwritten birthday card can turn a routine business gesture into a memorable moment for your clients. This blog reveals 30+ professional birthday wishes, practical tips for personalizing your message, and expert advice on choosing the perfect card. Discover how thoughtful birthday recognition ca…
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                Health Care with Heart®: How CareSource® Approaches Member Engagement: A Conversation with Tom Manetti, AVP of Quality Products at CareSource®
From CAHPS to HOS, see how Hallmark cards help CareSource® build trust in a crowded Medicare Advantage market.
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                How B2B Brands Can Scale Relationships with Empathy, AI, and Emotional Precision
Empathy and emotional precision are redefining B2B marketing. Donna Peterson emphasizes that small, authentic gestures—like handwritten notes or personalized messages—build trust and turn clients into advocates. Automation, when used thoughtfully, can amplify empathy by freeing up time for deeper hu…
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                What to Write in a Business Birthday Card: 40+ Professional Birthday Wishes for Employees, Customers & Colleagues
Looking for the right words to write in a business birthday card? Whether you're celebrating an employee, client, colleague, or executive, this guide offers 40+ professional birthday wishes tailored to every kind of relationship. Discover how a thoughtfully written card can go beyond a simple “Happy…
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                What to Write in a Business Holiday Card to Employees: 25 Festive Messages that Show Staff Appreciation
Looking to make your employee holiday cards more meaningful this year? This guide offers 25 ready-to-use messages—plus tips for writing with warmth, authenticity, and appreciation. Whether you're recognizing a new hire or a long-time leader, discover how a simple card can create a lasting impact.
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                What to Write in a Professional Holiday Card to Clients: 25 Meaningful Messages That Make an Impression
Guest Contributed
            
                CX That Puts People First: What Financial Service Customers Expect in 2025—and How Leading Brands Are Delivering It
A Conversation With Sean Albertson, CX Leader, International Speaker, Award-Winning Author, and Founder, CX on the ROCKS Collective
        Case Study
            
                Private Label Credit Card Company drove 78% of incremental sales using Hallmark greeting cards.
A private label credit card (PLCC) company partnered with one of their clients, an industry-leading beauty and cosmetics brand, to drive engagement amongst their top-tier loyalty members. They were looking for a way to deliver a meaningful offer via a variety of communications to test consumer respo…
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                Set Up Automatic Mailings to Streamline Customer Communications
At Hallmark Business Connections, we know how integral your relationships with customers, employees and business connections are to the success of your business. We also know how busy you are every day of the year, so that’s why we’re always on the lookout for ways to streamline relationship-buildin…
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                Connect With Impact | Build an Address List to Strengthen Business Relationships and Boost Sales
Your client address list is a powerful tool, and the more you tap into its potential, the more you’ll benefit. With Connect by Hallmark on your side, the possibilities are endless. It’s an innovative solution that allows you to build stronger customer relationships—all while saving time and money.