Showing appreciation to veterans is more than a kind gesture—it's a way to honor their sacrifices. Personalized cards offer a meaningful expression of gratitude, creating a deep emotional impact.

You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…

Businesses rely on marketing data to guide them in many of their decisions on a daily basis, but how do you know if the information you’re receiving and acting upon is statistically significant? When we look at statistical significance in marketing, we’re looking at whether or not data gathered afte…

When it comes to client referral programs, businesses have tried everything including punch cards, product giveaways, swag and even cash … but at Hallmark Business Connections, we know that often, new connections result from the authentic relationships you’ve already built. Client acquisition doesn’…

These days, customers are used to the very best. Competition among businesses is stiff, so companies are pulling out all the stops to provide a great experience to win more customers. This culture is now so commonplace that clients and buyers expect certain standards—or they go elsewhere. Below, we …

Establishing long-term relationships is key to real estate success. So, the big question is: What’s the best way to build trust? With the help of Hallmark cards, you can develop strong customer relationships and nurture clients into becoming loyal supporters of your business.

Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.

In the digital age, direct mail marketing remains a powerful tool for engaging customers and driving tangible results. This article explores the unique advantages of direct mail, such as its ability to stand out in a crowded digital landscape and create a deeper emotional connection with recipients.…

It’s always good business to thank your customers and employees—it creates a connection, making them feel good and inspiring a sense of loyalty. Luckily, the perfect holiday to demonstrate your appreciation also happens to kick off the holiday season: Thanksgiving.

Hallmark Business Connections is the only place where you can personalize your Hallmark business greeting card. With a myriad of customization features that allow you to add photos, select colors and fonts, write digital personal messages and much, much more, we give your business permission to crea…

Purpose, design, customization and mailing services, this easy guide covers it all and will make the process of sending company holiday cards smooth and effortless.

Showing appreciation at Thanksgiving with a Hallmark card can increase marketing ROI, boost direct mail response rates and improve customer satisfaction.