Article

50 Professional Thank You Card Ideas

A thoughtful thank-you card can leave a lasting impression and strengthen business relationships, whether you’re reaching out to clients, colleagues, …
Read Now
Think Like a Customer ARTICLE HERO IMAGE 2024
Article

Think Like a Customer: Why Beginnings and Endings Are So Important in the Customer Experience

The way you begin and end your interactions with customers is crucial. First and last impressions go far beyond the moment; in fact, they may well be the only things customers and clients remember about your brand. That’s why it is so important to make sure that the beginnings and endings that your …
Read Now
Genuine Connections with Hispanic Customers and Employees ARTICLE HERO IMAGE 2024
Article

Greeting Cards Create Genuine Connections with Hispanic Customers and Employees

You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…
Read Now
Measuring Statistical Significance ARTICLE HERO IMAGE 2024
Article

Measuring Statistical Significance in Marketing: Personalized Campaigns Connect You with Your Customers

Businesses rely on marketing data to guide them in many of their decisions on a daily basis, but how do you know if the information you’re receiving and acting upon is statistically significant? When we look at statistical significance in marketing, we’re looking at whether or not data gathered afte…
Read Now
Here's to You SKU ARTICLE HERO IMAGE
Article

Customer Expectations Are Evolving—Is Your Service Keeping Up?

These days, customers are used to the very best. Competition among businesses is stiff, so companies are pulling out all the stops to provide a great experience to win more customers. This culture is now so commonplace that clients and buyers expect certain standards—or they go elsewhere. Below, we …
Read Now
Employee Handing Customer Shopping Bag ARTICLE HERO IMAGE
Article

The Retail Experience Could Use Some Extra Care

Effective retail customer engagement is the key, not just a trend. Customer engagement differentiates businesses in a crowded market, fostering loyalty and driving sustained growth. In today's retail landscape, understanding and meeting evolving customer needs through personalized, immersive experie…
Read Now
Womansittingonbench
Case Study

Billion-dollar Retailer Lifts Sales 133% with Greeting Cards

How an online retailer improved digital marketing results by delivering a personal experience with Hallmark cards.
Read Now
Millennials and Mail
Guest Contributed

Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.

Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.
Read Now
Stack of mail
PR Mention

What You Need to Know About Direct Mail Marketing In the Digital Age

In the digital age, direct mail marketing remains a powerful tool for engaging customers and driving tangible results. This article explores the unique advantages of direct mail, such as its ability to stand out in a crowded digital landscape and create a deeper emotional connection with recipients.…
Read Now
5 Reasons to Send Business Thanksgiving Cards ARTICLE HERO
Article

5 Reasons to Send Business Thanksgiving Cards to Clients | Strengthen and Build Relationships With Greeting Cards

It’s always good business to thank your customers and employees—it creates a connection, making them feel good and inspiring a sense of loyalty. Luckily, the perfect holiday to demonstrate your appreciation also happens to kick off the holiday season: Thanksgiving.
Read Now
P Sprint custom inside insert personalization mobile phone
Case Study

Sprint Corporation Doubles Digital Engagement Rates by Sending Custom Hallmark Greeting Cards

Discover how one of the largest mobile networking operators in the United States utilized custom Hallmark greeting cards to deliver a customer appreciation message and offer designed to improve digital engagement.
Read Now
P 4 holiday cards 2 photo on open notebook
Article

5 Tips & Tricks to Customize a Hallmark Card for Your Business

Hallmark Business Connections is the only place where you can personalize your Hallmark business greeting card. With a myriad of customization features that allow you to add photos, select colors and fonts, write digital personal messages and much, much more, we give your business permission to crea…
Read Now
Christmas and New Year's SKUs with Fir Branches
Article

4 Steps to Take the Stress Out of Company Holiday Cards

Purpose, design, customization and mailing services, this easy guide covers it all and will make the process of sending company holiday cards smooth and effortless.
Read Now