
Article
Think Like a Customer: Why Beginnings and Endings Are So Important in the Customer Experience
The way you begin and end your interactions with customers is crucial. First and last impressions go far beyond the moment; in fact, they may well be the only things customers and clients remember about your brand. That’s why it is so important to make sure that the beginnings and endings that your …

Article
Greeting Cards Create Genuine Connections with Hispanic Customers and Employees
You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…

Article
Measuring Statistical Significance in Marketing: Personalized Campaigns Connect You with Your Customers
Businesses rely on marketing data to guide them in many of their decisions on a daily basis, but how do you know if the information you’re receiving and acting upon is statistically significant? When we look at statistical significance in marketing, we’re looking at whether or not data gathered afte…

Article
Customer Expectations Are Evolving—Is Your Service Keeping Up?
These days, customers are used to the very best. Competition among businesses is stiff, so companies are pulling out all the stops to provide a great experience to win more customers. This culture is now so commonplace that clients and buyers expect certain standards—or they go elsewhere. Below, we …

Article
The Retail Experience Could Use Some Extra Care
Effective retail customer engagement is the key, not just a trend. Customer engagement differentiates businesses in a crowded market, fostering loyalty and driving sustained growth. In today's retail landscape, understanding and meeting evolving customer needs through personalized, immersive experie…

Case Study
Billion-dollar Retailer Lifts Sales 133% with Greeting Cards
How an online retailer improved digital marketing results by delivering a personal experience with Hallmark cards.

Guest Contributed
Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.
Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.

PR Mention
What You Need to Know About Direct Mail Marketing In the Digital Age
In the digital age, direct mail marketing remains a powerful tool for engaging customers and driving tangible results. This article explores the unique advantages of direct mail, such as its ability to stand out in a crowded digital landscape and create a deeper emotional connection with recipients.…

Article
5 Reasons to Send Business Thanksgiving Cards to Clients | Strengthen and Build Relationships With Greeting Cards
It’s always good business to thank your customers and employees—it creates a connection, making them feel good and inspiring a sense of loyalty. Luckily, the perfect holiday to demonstrate your appreciation also happens to kick off the holiday season: Thanksgiving.

Case Study
Sprint Corporation Doubles Digital Engagement Rates by Sending Custom Hallmark Greeting Cards
Discover how one of the largest mobile networking operators in the United States utilized custom Hallmark greeting cards to deliver a customer appreciation message and offer designed to improve digital engagement.

Article
5 Tips & Tricks to Customize a Hallmark Card for Your Business
Hallmark Business Connections is the only place where you can personalize your Hallmark business greeting card. With a myriad of customization features that allow you to add photos, select colors and fonts, write digital personal messages and much, much more, we give your business permission to crea…

Article
4 Steps to Take the Stress Out of Company Holiday Cards
Purpose, design, customization and mailing services, this easy guide covers it all and will make the process of sending company holiday cards smooth and effortless.