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Best Practices for Translating Marketing Materials for Spanish-Speaking Audiences

Creating effective Spanish-language marketing requires transcreation—adapting messages for cultural nuance and authenticity—rather than word-for-word …
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Genuine Connections with Hispanic Customers and Employees ARTICLE HERO IMAGE 2024
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Greeting Cards Create Genuine Connections with Hispanic Customers and Employees

You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…
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