5 Relationship-Building Occasions You Should Celebrate Every Year

Savvy business leaders know how important it is to maintain consistent outreach and communication with customers to strengthen and grow their professional relationships. A focus on sending meaningful and memorable outreach to both customers and employees is key when it comes to keeping you connected with those who are most important to your business.

At Hallmark, we know greeting cards leave lasting positive impressions, and our creative teams work together to deliver the most heartfelt sentiments, along with coordinating artwork that resonates for just about every occasion. But with packed schedules, increasing work responsibilities and growing customer lists, it’s nearly impossible to send a greeting for every occasion.

So how do you know which occasions are the most beneficial when it comes to capturing recipient attention with greeting cards? And why is it important to consistently send cards to customers and employees throughout the year?

Transform Your Relationships With Cards

Business relationships take on a more personal nature when you send cards to acknowledge important moments in the lives of your customers and employees.

For customers, finding greeting cards on special days helps to:

Stay connected throughout the year – When you create more touchpoints for your customers, you stay top of mind, increasing the likelihood they turn to your business when they need products or service.

Increase loyalty – By showing that you care about them, beyond the bottom line, customers will form a bond with you and your business.

Differentiate your company from the competition – You’ll stand out from the crowd with instantly recognizable Hallmark envelopes, gold seals and greetings that deliver earnest and meaningful wishes.

Improved brand perception – Sending cards in the mail will help customers and employees see your business as warm, caring and invested in their well-being.

To learn even more about the benefits of sending birthday cards to customers, read 7 Reasons Why Your Business Needs to Send Customer Birthday Cards.

Send Cards for Milestone Occasions & Special Days

Sending cards on special days throughout the year is about more than recognizing individual occasions. Instead, it’s about letting your customers and employees know that you see them and care about them year-round—so much so that when days that are important to them come around on the calendar, you remember and acknowledge their significance.

Not only does this give you the opportunity to strengthen your personal connections, but it’s also a great way to share appreciation throughout the year for their business, loyalty and dedication. Whether the card you’re sending is for a customer or an employee, your recipient will recognize the care and personal detail that go into creating a message that’s just for them!

5 Must-Send Occasions That Will Keep You Connected

Make customers and employees feel special by acknowledging occasions and moments that are unique to them. Build stronger connections by reaching out consistently throughout the year on important occasions like birthdays, anniversaries, welcome moments and to share appreciation.

Some great times to send cards that will be instantly recognized and valued are:

1. Employee and Customer Birthdays – Hallmark birthday cards help you celebrate everyone on your list and share a smile on their special day. You can quickly and easily take care of employee and customer birthdays—without forgetting a single date—and send personalized cards every month of the year, simply by uploading your lists.

2. Employee Work Anniversaries and Customer Anniversaries – Work anniversary cards and customer anniversary cards are great ideas for strengthening connections and reminding those who are important to your business that you care about them—on milestone days and every day.

3. Welcome and New Customer Touchpoints – Make a great first impression by sending Welcome Cards to customers and new employees to let them know you are happy they chose your company. When you kick off relationships with a warm welcome, you’ll be setting a course for positive growth and long-term connections.

4. Appreciation Moments – Remind customers and employees they are valued throughout the year when you send Customer Appreciation Cards and Employee Appreciation Cards that share gratitude for their loyalty. You’ll inspire customer loyalty and employee retention with a few personalized words of thanks and encouragement.

5. Holiday Occasions – Celebrate holidays, both large and small, with your customers by sending cards filled with joy and appreciation. If you send Christmas or holiday cards every year, consider adding a mid-year touchpoint like Fourth of July, or if you usually send birthday cards, surprise them with holiday cards full of cheer for Christmas, Hanukkah or the New Year. Try adding an occasion or two to your usual card-sending routine to deliver unexpected delight to customer mailboxes!

Stay on Track With Automatic Mailings by Hallmark

If your hand is already cramping just thinking about all the birthday and anniversary cards you’ll have to write, stop worrying! That’s where Automatic Mailings comes in!

With Automatic Mailings by Hallmark, you can create timely touchpoints by personalizing a card ahead of time and then having it automatically printed and mailed. This is the perfect solution for date-based occasions like birthdays, business anniversaries and home-buyer anniversaries that recur annually.

Simply select a greeting you want to send, personalize it then choose a list from your address book. The rest is a cinch! Hallmark ensures each greeting goes out to reach recipients in time for their occasion.

GET STARTED WITH AUTOMATIC MAILINGS.

Discover the Mailing Solution That Works for You

Hallmark Business Connections offers numerous ways for you to effortlessly connect in genuine, meaningful ways. For occasions like new customer touchpoints, welcome messages, appreciation and more, there are two ways for you order and send greetings:

1. Mail for Me: Offering convenience and time-saving sending, with this option you select and personalize the cards you want to send and Hallmark stamps and mails them on your behalf by the next business day.

• Upload your list.

• We print, address, stamp and mail.

• Save time, ensure consistency, eliminate manual work!

2. Box & Deliver: With this option, you select the cards and Hallmark delivers them to you. You then stamp and mail the cards on your own when you want them to be mailed.

• Ship cards to your office or home.

• You hand sign or add final touches.

• Great for smaller lists or high-touch segments.

It’s Easy to Stay Connected With Cards

Let Hallmark Business Connections help you build stronger relationships with greeting cards. It’s an easy—and effective—way to make recipients feel valued and to solidify your presence as a business that is dedicated to delivering a personalized, genuine experience that prioritizes their loyalty.

Want to read more about ways direct mail is impacting consumer activity? Read Hallmark Greeting Cards Out-perform Direct Mail and Email Campaigns to learn how delivering personalized messages and tangible reminders of your brand can positively affect your bottom line.

Whether you decide to set it and forget it with Automatic Mailings for birthdays and anniversaries, or you select your cards and mail them yourself for other occasions, HBC makes it easy to build lasting connections with personalized greetings that deliver caring, on-brand messages all year long.

BROWSE CARDS