Greeting Cards for Banking and Credit Unions
Growing financial relationships can be difficult with the increasing usage of digital applications and less interaction with staff. Therein lies the opportunity for Hallmark’s business greeting cards to help banks, credit unions and financial institutions.
Top Greeting Card Occasions for Credit Unions and Banks
By sending Hallmark cards to customers, one of the world’s largest banks obtained a 32% increase in revenue by upselling additional products.
64% of people say greeting cards make them feel special (vs. 15% for emails and 5% for texts).
Millennials are 2X as likely to feel noticed when they receive a greeting card compared to other generations.
72% of consumers prefer Hallmark greeting cards over other greeting cards.
Hallmark Greeting Cards for Credit Unions and Banks
Erica Penner, Manager of Performance Management
Through a normal course of business, customers share life events with us. (This) empowers employees to enrich human moments and build memorable experiences.
Gain Insights. Get Inspired.
Increasing Customer and Employee Satisfaction with a Hallmark Card
7 Reasons Why Your Business Needs to Send Customer Birthday Cards
Wow. Never have had a company that shows appreciation for being a long-time customer… especially a credit card company. Just got this card from CareCredit, and they always send birthday and holiday cards, too!
FAQs About Greeting Cards for Banks & Credit Unions
Can sending business greeting cards replace human interactions with banking employees?
As many banking and credit union relationships become more digitally focused, it is harder to prove to customers that you are a living, breathing group of people who truly care about the banking customer experience. There is no replacement for a human being, but Hallmark cards are an excellent way to demonstrate the humanness of your credit union marketing. Why? Because Hallmark cards are a physical presence that brings the excitement and anticipation of receiving a card in the mail. Hallmark has spent the last 100 years building the impact that receiving a Hallmark card has on the recipient. Banks and credit unions can take advantage of this to create human moments in the banking experience from welcome cards to heartfelt thanks for the referral.
When should my organization explore a corporate program with Hallmark Business Connections?
When it comes to buying business greeting cards, a corporate solution will best serve banks and credit unions with lots of employees and locations who need to order or send cards or if you want to send greeting cards to your entire customer or member base.
Corporate Solutions for Banks and Credit Unions
Our three most popular corporate solutions for the banking industry are:
With a corporate solution, Hallmark creates a custom website for the organization that includes the company’s own collection of greeting cards. This provides better brand control, coordination between sales and marketing, the ability to add original cards developed for the organization and, when applicable, volume pricing and special services. Contact us to learn more about how corporate solutions work.