About Us

We are the business-to-business unit of the iconic Hallmark brand.

We help businesses by turning customers into advocates, employees into champions and companies into more connected environments all through the power of an unexpected Hallmark card.

Who We Are

We keep your business going and growing.

At Hallmark Business Connections, we focus on ever-evolving cultural and relationship needs and help companies leverage the unique permissions given to a Hallmark card—making deep emotional connections that influence behaviors and build lasting loyalty. Just like you rely on Hallmark to strengthen your personal relationships, you can count on us to keep your business going and growing.

STAT 75 percent

75% of card recipients report feeling more connected to a business that sends Hallmark cards.

SOURCE: Client-reported results

Our Corporate Solutions

Innovative Solutions that boost your business

Whether you’re looking to send appreciation cards to your entire organization or send thousands or even millions of highly-customized Hallmark greeting cards to your customers, Hallmark Business Connections works with you to craft innovative solutions that boost customer experience and business growth.

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Hallmark for Marketers

For marketing professionals, see how a Hallmark card paired with a unique offer acquires new customers, improves ROI and creates brand loyalty.

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Hallmark for Customer Experience

For contact centers, customer services teams, frontline associates and CX professionals, discover what Customer Care can do for your business. 

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Hallmark for Employee Relations

For HR professionals and leaders focused on employee recognition, use the power of a Hallmark card to celebrate business milestones and major life events.

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Hallmark for Agents, Advisors and Branches

For agents, advisors, branches, sales teams and other distributed workforces focused on loyalty and advocacy, explore our solutions that will help strengthen your business relationships.


Our Products

Bring Hallmark moments to those who matter most to your business.

Our cards are created specifically for businesses to send to their employees and customers. With bulk quantity pricing and unique personalization options (including message starters from Hallmark writers), we make it easy for you to bring Hallmark moments to the people who matter most to your business.


How We Help

See what a Hallmark card can do.

Why do marketers love using Hallmark cards? In a world where most marketing is largely ignored, Hallmark cards break through the online and offline advertising clutter, foster loyalty and increase ROI with your critical audiences.

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Case Study

Hallmark Cards Are a Double Win for Marketing ROI

Test a Hallmark business greeting card against any top-performing mail tactic you’re currently using. Most likely, Hallmark cards will be opened, read, understood and acted upon better than your existing solution.
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Case Study

Hallmark Greeting Cards Work Better Than Letters, Phone Calls and Other Greeting Cards

Learn how a financial services company with over 10,000 locations uses Hallmark cards to improve client retention and agent engagement.
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3 Proven Ways Hallmark Cards Can Help Your Company Grow

Feeling unappreciated is the number one reason customers stop using a product. Clients want to feel like they matter. That's the recipe for company growth.
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Who We Work With

Discover the brands we work with and the success stories we have to share.  

StateFarm Logo
Walgreens Logo
United Healthcare Logo
Synchrony Financial Logo
Spire Energy Logo
American Century Investments Logo

Where We Are Located

Hallmark Business Connections is headquartered in Kansas City, MO, with additional locations in Minneapolis and Duluth, MN.

Kansa City Location
Minneapolis Location
Duluth Location Lake Superior

Work With Us

Careers at Hallmark Business Connections

At Hallmark Business Connections, we work together to bring Hallmark moments into the business world every day through meaningful, memorable, measurable interactions between companies, their team and their customers.

We’re a small, energetic team and we strive to cultivate a culture where excellence is recognized and celebrated, collaboration is a priority and fun comes with the territory.  Our work environment is a supportive place where fun and growth are encouraged.