Hallmark Cards Are a Double Win for Marketing ROI

A modern, data-focused consumer lending company enjoys great success in delivering an emotionally intelligent customer experience. As a result, this leader in consumer finance has a high growth rate but recognizes that the customer experience starts before the customer is a customer.  While assessing how to obtain and maintain the highest value customers, the company noticed it was a struggle to deliver an optimal experience to current customers while still acquiring new customers.

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