Case Study | Marketing
Hallmark Cards Are a Double Win for Marketing ROI
Mariah Olson
![L couple smiling females shaking hands across table](http://images.ctfassets.net/xj3nhn227zgg/1Vy7udgYTHHsCwVgCwPYHs/2159f8368c7e8c48d0a30949c02fe3a5/L-couple-smiling-females-shaking-hands-across-table.jpg)
![L couple smiling females shaking hands across table](http://images.ctfassets.net/xj3nhn227zgg/1Vy7udgYTHHsCwVgCwPYHs/2159f8368c7e8c48d0a30949c02fe3a5/L-couple-smiling-females-shaking-hands-across-table.jpg)
A modern, data-focused consumer lending company enjoys great success in delivering an emotionally intelligent customer experience. As a result, this leader in consumer finance has a high growth rate but recognizes that the customer experience starts before the customer is a customer. While assessing how to obtain and maintain the highest value customers, the company noticed it was a struggle to deliver an optimal experience to current customers while still acquiring new customers.