Article

50 Professional Thank You Card Ideas

A thoughtful thank-you card can leave a lasting impression and strengthen business relationships, whether you’re reaching out to clients, colleagues, …
Read Now
Heartfelt Ways to Show Appreciation to Veterans with Cards ARTICLE HERO IMAGE
Article

Heartfelt Ways to Show Appreciation to Veterans with Cards

Showing appreciation to veterans is more than a kind gesture—it's a way to honor their sacrifices. Personalized cards offer a meaningful expression of gratitude, creating a deep emotional impact.
Read Now
Lead Nurturing ARTICLE HERO
Article

Lead Nurturing Best Practices to Connect You With Clients and Win Business

Lead nurturing doesn’t have to be tedious or time consuming to be effective. And you don’t have to break the bank to make meaningful connections that lead to life-long customers who love your business. You can maintain current client relationships, build new ones and ensure that you remain fully eng…
Read Now
Think Like a Customer ARTICLE HERO IMAGE 2024
Article

Think Like a Customer: Why Beginnings and Endings Are So Important in the Customer Experience

The way you begin and end your interactions with customers is crucial. First and last impressions go far beyond the moment; in fact, they may well be the only things customers and clients remember about your brand. That’s why it is so important to make sure that the beginnings and endings that your …
Read Now
Honoring the Nation's Bravest and Best ARTICLE HERO IMAGE 2024
Article

Honoring the Nation’s Bravest and Best During Military Appreciation Month

May is National Military Appreciation Month, and it’s the perfect time to reach out and share thoughts of gratitude for the hard work and dedication of our country’s military members. Arguably the bravest and most highly trained in the world, the U.S. military is charged with defending our country a…
Read Now
Genuine Connections with Hispanic Customers and Employees ARTICLE HERO IMAGE 2024
Article

Greeting Cards Create Genuine Connections with Hispanic Customers and Employees

You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…
Read Now
Couple Looking at Financial Planning Card ARTICLE HERO IMAGE 2024
Article

Redefining Client Engagement Strategies for Financial Advisors in the Digital Age

Good news for financial advisors: According to Accenture field research, 52 percent of consumers are interested in upping their financial literacy. However, the downside to this trend is that they’re not necessarily taking traditional routes. Consider the role that social media is playing. A full 56…
Read Now
Measuring Statistical Significance ARTICLE HERO IMAGE 2024
Article

Measuring Statistical Significance in Marketing: Personalized Campaigns Connect You with Your Customers

Businesses rely on marketing data to guide them in many of their decisions on a daily basis, but how do you know if the information you’re receiving and acting upon is statistically significant? When we look at statistical significance in marketing, we’re looking at whether or not data gathered afte…
Read Now
Customers are Your Best Client Referral Program ARTICLE HERO IMAGE
Article

Spread the Word: Your Customers Are Your Best Client Referral Program

When it comes to client referral programs, businesses have tried everything including punch cards, product giveaways, swag and even cash … but at Hallmark Business Connections, we know that often, new connections result from the authentic relationships you’ve already built. Client acquisition doesn’…
Read Now
Here's to You SKU ARTICLE HERO IMAGE
Article

Customer Expectations Are Evolving—Is Your Service Keeping Up?

These days, customers are used to the very best. Competition among businesses is stiff, so companies are pulling out all the stops to provide a great experience to win more customers. This culture is now so commonplace that clients and buyers expect certain standards—or they go elsewhere. Below, we …
Read Now
Two Women Laughing ARTICLE HERO IMAGE 2024
Whitepaper

Thriving Amid Change: The Role of Exceptional Experiences in the Financial Sector

Financial sector professionals must be comfortable analyzing numbers, educating clients, and recommending portfolio strategies. Yet they can’t just be transactional agents. Today, people want more from their financial partners than someone who can explain the markets. After all, they can do that the…
Read Now
Aerial View Financial Advisors on Couch
Article

Navigating the Customer Journey: A Financial Advisor's Guide to Engaging and Retaining Clients

Strong relationships are the cornerstone of any successful business and require advisors who can deliver real results with personalized attention. To remain effective over time, it's crucial to examine all aspects of relationship building in business — from present difficulties when maintaining clie…
Read Now
G happy new year cut paper lettering
Article

Start the New Year Smart So You Can Finish Strong

For some people, this time of year comes hand-in-hand with a familiar trope—making and breaking resolutions. But with thoughtful connection and intentionality, business leaders can create realistic expectations, shape company culture, inspire optimism and ensure engagement in the year ahead.
Read Now