A handwritten birthday card can turn a routine business gesture into a memorable moment for your clients. This blog reveals 30+ professional birthday wishes, practical tips for personalizing your message, and expert advice on choosing the perfect card. Discover how thoughtful birthday recognition ca…

A Conversation With Sean Albertson, CX Leader, International Speaker, Award-Winning Author, and Founder, CX on the ROCKS Collective

At Hallmark Business Connections, our make-it-easy services let you personalize and send cards to hundreds (or thousands!) of recipients with just a few clicks. But to make sure every card arrives at the right place, at the right time, your recipient data must be formatted correctly and kept up to d…

Delve into the importance of recognizing birthdays in the workplace, highlighting how a simple, personalized card can boost morale, enhance loyalty, and improve overall employee wellbeing. Learn about the benefits of workplace recognition, tips for crafting heartfelt birthday messages, and how Hallm…

With competition rising and member expectations higher than ever, health plans have a unique opportunity to stand out. By integrating emotional intelligence and gratitude into marketing strategies, plans can transform interactions into lasting relationships. Celebrate milestones, resolve concerns wi…

This article emphasizes the importance of consistent, year-round direct mail campaigns for Medicare Advantage (MA) plans. It highlights how personalized direct mail can create meaningful touchpoints throughout the member lifecycle, from onboarding to preventive care reminders and birthday celebratio…

This article discusses the effectiveness of direct mail in maximizing ROI for Medicare Advantage (MA) plans. It highlights how direct mail's longevity, trust, and personalization make it a powerful tool for engaging members. The article provides examples of successful campaigns, such as personalized…

Explore the evolution and benefits of hybrid work models, which combine traditional in-office work with remote and travel work. During the COVID-19 pandemic, many businesses adopted hybrid work to maintain productivity and employee health. Post-pandemic, the hybrid model has proven effective, with d…

Lead nurturing doesn’t have to be tedious or time consuming to be effective. And you don’t have to break the bank to make meaningful connections that lead to life-long customers who love your business. You can maintain current client relationships, build new ones and ensure that you remain fully eng…

Discover how a strong account management program can transform your business. Learn why nurturing client relationships and delivering personalized experiences are key to boosting customer loyalty and satisfaction. Gain insights and practical tips from Hallmark Business Connections to enhance your st…

As we step into 2025, staying ahead in the marketing world means embracing new trends and technologies. This article highlights the top five marketing trends for the year, including the expansion of social commerce, AI marketing automation, unhinged and disruptive digital marketing, personalized AI …

You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…