
Article
Pre-Conditioning for CAHPS Success: How Strategic Direct Mail Can Influence Survey Outcomes
The article highlights the importance of CAHPS pre-conditioning for Medicare Advantage plans. With CAHPS scores heavily influencing Star Ratings, health plans can use strategic direct mail to improve member satisfaction. By sending personalized, emotionally resonant messages before surveys, plans ca…

Article
Touchpoints that Matter: How Year-Round Direct Mail Keeps MA Members Engaged
This article emphasizes the importance of consistent, year-round direct mail campaigns for Medicare Advantage (MA) plans. It highlights how personalized direct mail can create meaningful touchpoints throughout the member lifecycle, from onboarding to preventive care reminders and birthday celebratio…

Article
Maximizing ROI with Direct Mail: Three Lessons from Successful Medicare Advantage Campaigns
This article discusses the effectiveness of direct mail in maximizing ROI for Medicare Advantage (MA) plans. It highlights how direct mail's longevity, trust, and personalization make it a powerful tool for engaging members. The article provides examples of successful campaigns, such as personalized…

Article
Heartfelt Ways to Show Appreciation to Veterans with Cards
Showing appreciation to veterans is more than a kind gesture—it's a way to honor their sacrifices. Personalized cards offer a meaningful expression of gratitude, creating a deep emotional impact.

Article
10 Tips for Creative Corporate Christmas Cards
Discover innovative ideas for creating Corporate Christmas cards that stand out and spread holiday cheer within your business network.

Article
Personal Fonts by Hallmark: Deliver Personalized Experiences in a Fraction of the Time
With our recent release of Personal Fonts by Hallmark, you can now connect on a brand-new level—by leveraging the power of your penmanship! Now, by combining digital technology with the talent of our lettering artists, we are able to bring the personality and nuances of your own handwriting into you…

Whitepaper
Revitalizing Medicare Advantage Member Engagement with Direct Mail
This whitepaper explores the critical role of direct mail within the digital
age, particularly in engaging Medicare Advantage (MA) members. By
integrating innovative direct mail with modern digital strategies and
leveraging the emotional resonance of Hallmark greeting cards, health
plans can sig…

Article
Lead Nurturing Best Practices to Connect You With Clients and Win Business
Lead nurturing doesn’t have to be tedious or time consuming to be effective. And you don’t have to break the bank to make meaningful connections that lead to life-long customers who love your business. You can maintain current client relationships, build new ones and ensure that you remain fully eng…

Article
Account Management Best Practices | Treat Every Customer Like a VIP
Discover how a strong account management program can transform your business. Learn why nurturing client relationships and delivering personalized experiences are key to boosting customer loyalty and satisfaction. Gain insights and practical tips from Hallmark Business Connections to enhance your st…

Article
Veterinary Marketing and Client Outreach: How to Keep the Warm Fuzzies in Your Vet Clinic
The veterinary industry is changing rapidly, and one of the biggest challenges facing pet health marketing today is veterinary corporatization. Traditionally, veterinary clinics have been privately owned, either by an individual doctor or a group of doctors, but increasingly, there is a trend toward…

Article
Think Like a Customer: Why Beginnings and Endings Are So Important in the Customer Experience
The way you begin and end your interactions with customers is crucial. First and last impressions go far beyond the moment; in fact, they may well be the only things customers and clients remember about your brand. That’s why it is so important to make sure that the beginnings and endings that your …

Article
Honoring the Nation’s Bravest and Best During Military Appreciation Month
May is National Military Appreciation Month, and it’s the perfect time to reach out and share thoughts of gratitude for the hard work and dedication of our country’s military members. Arguably the bravest and most highly trained in the world, the U.S. military is charged with defending our country a…