Guest Contributed

CX That Puts People First: What Financial Service Customers Expect in 2025—and How Leading Brands Are Delivering It

A Conversation With Sean Albertson, CX Leader, International Speaker, Award-Winning Author, and Founder, CX on the ROCKS Collective
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Article

Set Up Automatic Mailings to Streamline Customer Communications

At Hallmark Business Connections, we know how integral your relationships with customers, employees and business connections are to the success of your business. We also know how busy you are every day of the year, so that’s why we’re always on the lookout for ways to streamline relationship-buildin…
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Connect With Impact | Build an Address List to Strengthen Business Relationships and Boost Sales

Your client address list is a powerful tool, and the more you tap into its potential, the more you’ll benefit. With Connect by Hallmark on your side, the possibilities are endless. It’s an innovative solution that allows you to build stronger customer relationships—all while saving time and money.
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Article

Creating & Updating Your Address Book for Seamless Mailings

At Hallmark Business Connections, our make-it-easy services let you personalize and send cards to hundreds (or thousands!) of recipients with just a few clicks. But to make sure every card arrives at the right place, at the right time, your recipient data must be formatted correctly and kept up to d…
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Welcome Home!  | Send New Home Greetings to Build Real Estate Business Relationships ARTICLE HERO
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Welcome Home! | Send New Home Greetings to Build Real Estate Business Relationships

Sending cards to celebrate new home purchases is a thoughtful way for real estate agents and related businesses to build lasting relationships with clients. These cards can ease the stress of moving, welcome new neighbors, and strengthen customer loyalty. Personalized greetings and small gifts can m…
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Send Corporate Sympathy Cards to Show Customers and Employees How Much You Care ARTICLE HERO
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Send Corporate Sympathy Cards to Show Customers and Employees How Much You Care

Sending corporate sympathy cards is a heartfelt way to show customers and employees that your business cares. These cards convey not only sympathy but also support during difficult times, fostering trust and loyalty. Personalizing your messages makes a lasting impact, demonstrating genuine empathy a…
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Article

Law Enforcement Appreciation Day | Show Appreciation to Police Officers Who Protect and Serve

Celebrate Law Enforcement Appreciation Day by showing gratitude to the police officers who protect and serve our communities. This article offers thoughtful ways to express appreciation, from personalized greeting cards to community events, highlighting the importance of recognizing the dedication a…
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All Gains, No Losses | Effective Marketing Ideas for Accounting Firms and Financial Professionals HERO IMAGE
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All Gains, No Losses | Effective Marketing Ideas for Accounting Firms and Financial Professionals

Unlock the secrets to effective marketing for accounting firms and financial professionals with these innovative strategies. Learn how personalized interactions and thoughtful client outreach can transform your client relationships and boost retention. Discover practical tips for using custom greeti…
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Become a Real Estate Prospecting Powerhouse | Ideas to Help You Build Strong Client Relationships

Discover innovative strategies to elevate your real estate prospecting game and build lasting client relationships. This blog explores modern techniques that go beyond traditional cold calling, emphasizing the importance of personalized communication, social media engagement, and creative client app…
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Don’t Forget the Magic Words | Unforgettable Donor Thank Yous That Make a Difference

Expressing gratitude to donors is crucial for nonprofit success. This article explores various ways to thank donors, from heartfelt notes and personalized gifts to hosting events and making personal phone calls. Learn how to make your donors feel appreciated and valued, ensuring their continued supp…
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Donation Requests That Are Full of Heart | How to Send Nonprofit Appeal Letters That Inspire Generosity

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Emotional Intelligence in Healthcare Marketing: How Gratitude Can Drive Member Loyalty

With competition rising and member expectations higher than ever, health plans have a unique opportunity to stand out. By integrating emotional intelligence and gratitude into marketing strategies, plans can transform interactions into lasting relationships. Celebrate milestones, resolve concerns wi…
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Pre-Conditioning for CAHPS Success: How Strategic Direct Mail Can Influence Survey Outcomes

The article highlights the importance of CAHPS pre-conditioning for Medicare Advantage plans. With CAHPS scores heavily influencing Star Ratings, health plans can use strategic direct mail to improve member satisfaction. By sending personalized, emotionally resonant messages before surveys, plans ca…
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