Financial sector professionals must be comfortable analyzing numbers, educating clients, and recommending portfolio strategies. Yet they can’t just be transactional agents. Today, people want more from their financial partners than someone who can explain the markets. After all, they can do that the…

Greeting cards might be the most powerful — and underutilized — offline marketing tool today. With a high return on investment and low risk, they’re right for nearly every marketing toolbox.

In the competitive world of health insurance, it is key to deliver an enhanced, high-quality member experience to stand out and achieve high member satisfaction ratings. Consumers are smarter and more discerning than ever, and health insurers that focus their marketing efforts on member-first strate…

Customer experience has become a key driver of purchasing behavior. In fact, as most C-suite executives at consumer brands will tell you, it’s the key driver.

Customers, employees, prospects and coworkers tend to get caught up in the blur of life. As marketers that makes it exceedingly difficult to capture and hold the attention of target audiences.

No company ever plans to make a mistake, error or mishap. The truth of the matter is, it happens.

Reaching out directly to consumers is the most effective way to nurture a personal connection. There are different ways to develop authentic relationships with customers, but here at Hallmark, we have found that one of the best ways is with a greeting card.

Perhaps that magic bullet that all marketers seek is as simple as this common sense idea: Thoughtfully planned empathy infused into the marketing experience.

Marketers today have access to endless tools that can help them get to know consumers, and as more companies lean into technology to help them gather data, consumers have come to expect more, too. Since businesses now have access to so much client information, it benefits them to create individual m…

The best marketing creates memorable customer experiences. It’s a bold statement. But according to experts, early adopters and innovators in the marketing and customer experience (CX) space, it’s true.