Article | What to Write

What to Write in a Holiday Card for Employees and Customers

Daryl Forkell
Happy Holidays SKU and PMP Header
Happy Holidays SKU and PMP Header

Thinking of sending a holiday greeting card from your business? It may be tempting to opt for a digital message by sending an email or using social media, but we know nothing replaces the in-hand experience of opening a Hallmark card. Around here we like to say, "It's the biggest little thing you can do."

Sending a business holiday card is the number one way to tell your clients, customers, employees and members how much they mean not only to the success of your company, but to you. Building close relationships just makes good business sense. So if you don’t consider yourself a card-sending expert, here’s some help to make you a pro.


How to Find the Right Business Holiday Card

Undecided as to which holiday greeting card works best for your business? Here is some helpful advice to guide your business holiday card selection.

If you’re known for friendly service, go for a more casual look. Choose a warm, friendly and maybe even quirky holiday greeting card.

If you want to highlight professional expertise, select a classic, sophisticated design.

If you serve an affluent audience or are known for luxury products, select a high-end card with premium features like embossing, foils, unique cuts or insert pages.   

Find cards that recognize and celebrate the diverse cultures and traditions of your audience with our Mahogany, Tree of Life and Vida collections.

If you want to create brand awareness, add your company name to the cover of your holiday card. Our custom cover holiday cards will set the right tone for your holiday messages for customers.   

And don’t forget the ever-popular holiday photo cards that you can personalize with a photo of your family, team, logo or even products! 

Still can't decide? Read this article. It will steer you in the right direction for picking a holiday greeting card that works for your business and take the stress out of company holiday cards:


What to say in a Holiday Card

First and foremost, be sure to select a business holiday card that allows for personalization. After all, you want your company holiday card to sound like you and your business. Consider too whether you want to say, "Merry Christmas!", share a more general hope for "Happy holidays!" or wish your recipients a "Happy New Year!"

With Hallmark Business Connections, you can personalize your corporate holiday card by selecting an inside sentiment, writing a personal message and uploading your company logo.

It's also important to consider which audience you're writing to as you craft your message. To get you started, below are some ideas of holiday card messages for employees.

What to Write in a Holiday Message to Employees

  • Wishing you happy holidays from all of us. Thank you for all of your hard work and dedication this year!

  • May the holidays remind us of our good fortune in working together and of the successes we enjoy all year round.

  • We're looking forward to another great year of working together. Happy Holidays!

  • All year long you've been working hard to help others, and now's the time to treat yourself to a happy, restful holiday. Thanks for all you do.

  • May the holidays find you and yours in good spirits, and may the coming year find us working together to make the world a better, brighter place.

  • As we complete another year of working together, we want you to know how very much you're appreciated. Thank you and happy holidays!

  • We are successful because of talented people like you. Thanks for all your hard work and enjoy the holidays.

Wanting to reach out to customers but running into writer's block? We've got you covered with these holiday wishes for customers.

What to Write in a Holiday Message to Customers


  • Happy holidays from all of us! We hope you enjoy the festive season and thank you for your business.

  • We couldn't let the holidays go by without thanking you for your business. Enjoy the season!

  • It's a joy to take time to remember those who make doing business a pleasure. Thank you and happy holidays.

  • Doing business with you always brings a smile to my face. May your holidays be merry!

  • This holiday season brings a welcome opportunity to say how much your business is appreciated. Thanks to you—and your business.

  • As we remember all the reasons to be thankful this special time of year, we couldn't help but think of you. Happy holidays from all of us.

How to Sign Your Company Holiday Card

Now it’s time to sign your cards. Using a name makes your card sound more personal and heartfelt. If you’d like to represent the company, try something like: Monique Anderson and the team at Stonesmith. With Hallmark Business Connections, you can also add your company logo to your signature to help drive brand awareness.

We hope these tips and tricks facilitate a deeper connection with employees and customers this holiday season. We also wish your holiday season is everything you want. Thank you for letting us be a part of it.