Article | What to Write

What to Write in a Sympathy Card from Your Company

Daryl Forkell
P 3 sympathy cards succulents
P 3 sympathy cards succulents

When an employee’s or a customer’s loved one passes away, it can be hard for company leaders to know exactly what to say in a sympathy card. You want to keep it professional, but also show compassion by delivering genuine, heartfelt condolences. If you struggle in this department, don’t worry! We’ve got you covered. 

This guide will give you sympathy message ideas to get you started and tips and tricks on what to write in business sympathy cards.  

Ideas for What to Write in a Sympathy Card 

If you grapple with finding the perfect words for your message in a sympathy card or often battle writer's block, we hope these sample sympathy messages below will inspire you:

  • “We are so sorry for your loss. We want you to know that we are thinking of you during this difficult time.”

  • “I am deeply saddened to learn that your (mother, father, spouse, sibling, etc.) recently passed away. Please know that you have my deepest sympathy.”

  • “The loss of a loved one is never easy. That's why we want you to know that our thoughts and prayers are with you during this challenging time.”

  • “I wish you peace and comfort as you mourn the loss of your (mother, father, spouse, sibling, etc.). You'll be in my thoughts and prayers.”

  • “Mourning the death of a loved one is hard, but please know that we grieve with you during this difficult time.”

  • “Your [mother, father, spouse, sibling, etc.] was a great person and a joy to be around. He/she will be deeply missed.” 

  • “I know that you are going through a lot right now. Please know that I am here for you.” 

  • “We are keeping you in our thoughts as you mourn the loss of your [mother, father, spouse, sibling, etc.] and pray that you find peace and comfort.” 

  • “My heart goes out to you and your family at this difficult time.” 

  • “Words cannot begin to express our sorrow for your loss. Please accept our deepest condolences.”

Don’t forget to acknowledge the loss of a pet.  Pets are family members too and sending your condolences to your customers or employees when they lose one will show you understand and truly care.  Here are some sample pet sympathy messages you can use as inspiration:

  • “I’m so sorry to hear about the loss of your (pet, dog, cat). I hope the happy memories bring you comfort as you grieve." 

  • “Our sincere condolences on the loss of (pet’s name). We loved (his/her) big personality and will truly miss seeing (him/her) at the office." 

  • “I hope you know what a difference you made in (pet’s name)’s life. I’m so sorry for your loss."

  • “The bond you shared with your beloved (pet, dog, cat, pet’s name) was undeniable, and we want you to know we understand and are here for you. Thinking of you as you remember (him/her)."

For other messaging ideas, click here.


1. Keep your sympathy message short.


Our Hallmark sympathy cards do a great job of expressing most (if not all) of what you want to say to an employee or customer who's suffered a loss. All of our cards offer options for an inside sentiment that works best for your recipient. Sentiment options include messages such as:

  • Wishing you comfort, peace and hope in this time of sadness.

  • Honoring your sadness, celebrating a live well-lived, and wishing you warm memories and peace.

  • With deepest sympathy to you and your family.

When it comes to business sympathy cards for your employees and customers, there is a high chance that you do not know the deceased very well. Keeping your sympathy message short is especially important in this situation. Remember the popular saying, "less is best". Just one or two sentences can still come across as warm and caring.      

2. Before putting pen to paper, brainstorm what you want to say.

When an employee or customer has suffered a loss, you may feel a lot of pressure to get the message just perfect. After all, this is your opportunity to brighten a person’s day. Take a few minutes to pause and carefully think about what you want to write before actually doing so. You don’t want to resort to using white-out or crossing through your mistakes inside the card. In fact, we suggest using a scrap piece of paper to write your message before putting pen-to-card. 

Keep in mind: on our shopping platform, you can type your digital personal message directly inside the sympathy card you choose—then we print the cards for you. No writing mistakes here!      

3. Use your full name or "group name" when signing the card.


If the sympathy card is coming directly from your business (or a team/group) we suggest using a sign-off such as:

  • Your friends at (company name)

  • Your support system at (company name)

  • Your (company name) team

If the card is only coming from you, and not from a larger team, consider using both your first and last name in your sign-off. You have to assume that your employee or customer will likely receive sympathy cards from other people. As a result, there’s a good chance other card-givers may have the same first name as you—especially if it’s a common one. 

Although company logos can be printed inside our Hallmark cards, we do not suggest adding yours to a sympathy card. A sympathy card is not the time to market your business. Keep it more personal and leave your company logo out of the inside of the card.      

4. Try to avoid using certain popular cliches or phrases. 

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There are some sentences or phrases that are overused. Try to be original and avoid writing things like:

  • Time heals all wounds.

  • This, too, shall pass.

  • (Name of deceased) is in a better place now.

  • This happened for a reason.

5. Do not offer advice in your sympathy card.

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6. End with a warm, sincere closing.


Following your message with respectful regards is a great way to close your sympathy card. Some ideas might include:

  • My (Our) sincere condolences

  • With sympathy

  • God bless

  • Wishing you peace

  • Thinking of you

Let Us Help

At Hallmark, we understand that the right words in a sympathy card can profoundly impact the individual receiving it. That’s why we take special care when crafting our messages to suit the circumstances while leaving you plenty of room to include your own personal note. Let us help you brighten someone’s day or show that you are thinking of them during a challenging time. Lean on us so they can lean on you.