Pet Sympathy Cards

The day-to-day companionship of a pet makes them an essential part of our families and social structure. Having a pet pass away or cross the rainbow bridge changes the daily routine significantly. The loss is highly noticeable—especially for an animal that was typically by our side all day—and can be devastating to the pet parent or pet owner. When you express condolences for a lost pet by giving a pet sympathy card, you show that you understand the magnitude of the pet loss and that you care about the person individually and uniquely.

When an employee loses a pet, it can be difficult to know what to do. As pets have become generally accepted as family members, the decision to do something to express your sympathy has become easier. Sending a pet sympathy greeting card, or even a memorial plant or donation in honor of a pet, is widely accepted today as common practice. In the workplace giving a pet sympathy card to an employee or colleague is quick, easy and simple. Plan ahead by keeping pet condolence cards on hand, just like you do for general sympathy cards.

There are certain businesses, such as veterinarians, pet grooming, dog walking or pet care, where sending “so sorry for the loss of your pet” cards can and should be, a common practice. In other industries, including wealth management, financial services, pet insurance and others, it’s good practice to keep detailed knowledge about clients’ pets and should be considered part of building a strong business partnership.

Developing relationships with pet owners requires planning to treat your clients’ pets as family members. Be prepared to send business greeting cards at the appropriate times through pet life event marketing, including:

• the adoption of a new pet

• care and concern cards during difficult times

• pet birthday cards to celebrate the day of the pet’s birthday or pet adoption date

• Pet holiday cards

• Pet thank you cards

And don’t forget to use a greeting card featuring pets to say, “thank you for your referral.”