Valentine's Appreciation Cards

Call it the Galentine’s Day revolution, but in a word, “No.” It’s not creepy to send work-appropriate Valentine’s Day greetings to customers and employees. The key is that the card must be focused on customer or employee appreciation. The focus should be on “we love having you as a customer,” or an appreciation message with no mention of Valentine’s Day, but with a design that is appropriate for February. For some companies, not mentioning Valentine’s Day directly is what makes this feel right.

February is a magical timeframe for many companies. It’s not the best weather for much of the country and the New Year was six weeks earlier, but they still need to drive new business, customer referrals and employee engagement. Valentine’s Day greeting cards can be perfectly timed to drive incremental sales in the first quarter. Not to mention your co-worker, work wife or work husband would love to get a work-appropriate Valentine’s Day card letting them know how much you appreciate them and their work.

Yes, it’s true. We hear it all the time. For individuals living alone and forgotten spouses, boyfriends and girlfriends, they are thrilled to get a Valentine’s Day card from a business. Even more compelling, for the lonely and elderly suffering from depression and isolation, your Valentine’s Day card can make a real difference to them and their mental health. In return, it will make a meaningful difference in your business relationship.