Article | Inspiration

5 Ways to Show Appreciation to Your Medical Staff

Rhonda Basler
G nurses are heart of healthcare
G nurses are heart of healthcare

One of the greatest quandaries in health care management is that demand for health care workers is greater than supply. In this pandemic environment, this is true across all positions and professions within the industry. During the past year, hospital turnover increased by 1.7% and currently stands at 19.5%. The good news? The pandemic has highlighted that health care workers are truly essential employees, worthy of hero status, and more than their fair share of accolades and notes of appreciation.

Take it a step further and look specifically at nursing. Nursing and other patient care positions have a turnover rate of 40.45%, the turnover rate for Certified Nursing Assistants is even higher at 45.87%. Further, the HealthLeaders Media Nursing Excellence Survey reports that over 60% of nurse leaders say that staff retention is their biggest concern. Wow! Combine that with the risks and workload of essential healthcare workers during the pandemic, and staff retention becomes even more important for nursing leaders.

Here at Hallmark, we believe that something needs to be done. These staggering numbers tell us that health care employees, who put so much care into the world, are overworked and emotionally exhausted. More than anything, they need a pick-me-up—not just during Nurses Week, but also throughout the year.

STAT up to 18 percent

Up to 18% average nurse turnover rate.

SOURCE: Becker's Hospital CFO report
STAT 60 percent

60% of nurse managers say staff retention is their biggest concern.

SOURCE: 2017 HealthLeaders Media Nursing Excellence

Even though health care staff engage in hundreds of interactions with patients as well as their families and caregivers, they won’t feel motivated to continue to provide exceptional patient care if they aren’t ever acknowledged. However, even the simplest form of genuine appreciation can change how someone feels about their work and the health care system they work for. In other words, what you do for Nurses Week, Hospital Week and for employee appreciation throughout the year doesn’t need to be complicated. In fact, simple is the best solution.

1. Give Cards for Nurses Day, Hospitals Week, Doctors Day and Employee Appreciation—It’s That Easy

With this notion in mind, Hallmark Business Connections has created a line of cards specifically for those in the medical field who put care into the world. We invite you to explore our Nurses Week cardsnurse appreciation cards and essential employee appreciation cards. These cards can help practice managers, health care leaders and nurse managers be intentional in thanking their staff for the hard work they do.

2. Decide What to Write in Your Card for Nurses, Doctors and Support Staff (Here’s a Formula!)

Can’t figure out what to write in a nurse appreciation card? Don’t worry, we’re here to help. We’ve created a simple formula to help you craft just the right personal note in your card. This formula is specifically designed to convey both empathy and appreciation:

  1. Acknowledge the importance of the work

  2. Describe a part of the job that is challenging or something admirable in the work

  3. Sincerely say thank you

  4. If you’re sending the card around Nurses Week, be sure to sign off with “Happy Nurses Week!”

Here’s a quick example:


3. Say Thank You—And Say It Often

Your appreciation shouldn’t be expressed only once a year. To combat high turnover, low nurse morale and medical burnout, we recommend sending thank you notes for nurses and essential staff at least four times per year. You could simply flight them out quarterly. For example, Thanksgiving and Birthdays present another great time to send appreciation to your staff. (See this special birthday card just for staff appreciation.)

4. Hallmark Cards Cost Significantly Less Than Other Forms of Recognition

PTO (Paid Time Off,) gift cards and gifts are great ways to show appreciation to employees, but they come with a cost, and often tax implications for your organization and the employees. But the cost of a simple, sincere, Hallmark card – it’s priceless in impact and doesn’t break the budget.

5. Hallmark Business Connections Makes It Easy

This special division of Hallmark makes sending employee appreciation and nurse's day cards easy on you. With a couple of clicks, you’ll be on your way to spreading cheer among your staff.

  • Stock up on employee appreciation cards for on-the-spot recognition. Keep your employee appreciation assortment packs in your desk.  When someone goes above and beyond (or needs support during a difficult day), you’ll be able to deliver a meaningful, in-the-moment message when they need it most.

  • Create a plan for when groups of employees should receive cards. Then, leave the rest to us. After you’ve personalized your nurse appreciation card, we can do the addressing, stamping and mailing for you.

ICON Select-Card-Design

Step 1:

Select your design (we sell in bulk orders of 25-10,000 cards)

ICON Add-Digital-Handwriting-Message

Step 2:

Add a personal message in a digital handwriting font

ICON Mail-Gold-Seal

Step 3:

Have the cards shipped to you for personal distribution or have them mailed directly to nurses’ homes

Extra tip: Mail It to Their Home
Following our tips, you will be able to say thanks both in a single card in the moment or by sending thousands of cards to employees' homes. Something we advise leaders to do is let the individual's family support system know how much their loved one is appreciated by their employer. An unexpected card creates a moment worth sharing with friends and family.

See What a Hallmark Card Can Do

At Hallmark when we say, “When you care enough, you can change the world,” we believe the health care industry has the unique ability to do this every day. We also know that for medical professionals, where caring is at the heart of the profession, you look for solutions that don’t just impact the bottom line, but ones that also improve patient satisfaction and employee engagement.

STAT 64 percent

64% of people say greeting cards make them feel special (vs. 15% for emails and 5% for texts).

SOURCE: USPS mail data

Millennials are 2X as likely to feel noticed when they receive a greeting card compared to other generations.

SOURCE: Client-reported results
STAT 72 percent

72% of consumers prefer Hallmark greeting cards over other greeting cards.

SOURCE: HBC Quantitative Consumer Direct Marketing Communications Study

Make Ordinary Days Extraordinary with Hallmark Cards

The staffing and retention issues in healthcare set up an unsustainable situation where understaffed shifts cause nurses, doctors and support staff to be overworked and feel drained. Letting our health care employees know just how much they are appreciated is vital to employee engagement and staff retention. As leaders in health care, you have the power to take ho-hum or challenging days and make them days your employees will never forget.

Just as we must acknowledge that patients suffer, we must acknowledge that the work caregivers do is complex, important and both physically and emotionally challenging. Simply acknowledging efforts and praising good outcomes in a genuine and unscripted way is meaningful.

American Nurses Association

Don’t miss your opportunity to do something great for your staff—whether it’s during Nurses Week, Hospitals Week, CNA Week, Employee Appreciation Day, the holidays or just because. A card with a special message is something your staff will forever appreciate. Shop Nurse and Staff Appreciation Cards today!

Plus, for a limited time, we’re offering 20% off* our Nurse and Staff Appreciation cards. Simply use code NURSES2022 at checkout.

*20% off Nurse and Staff Appreciation Cards: Offer is valid through 12/31/22 on employee appreciation cards and packs only. Discounts do not apply to personalization charges, envelope upgrades (Peel & Stick, designed, etc.), notecards and already-discounted cards. Promotions/discounts are not transferable to affiliated websites and are calculated on the total before taxes and postage. Cannot be combined with any other promotion or applied to past purchases.