Greeting Cards for Insurance Companies
Connect with your customers on a new level with greeting cards. Today’s consumers are overwhelmed with marketing that tugs at their wallets, so to stand out in a crowded market, it’s important to build personal connections that lead to business loyalty. That’s where greeting cards come in!
With cards, you can break through the advertising noise, connect with customers and directly address their individual needs—all while strengthening business relationships that will boost your business.
Agents and advisors who consistently use Hallmark business greetings cards as part of their loyalty strategy see 10% lower attrition rates than their peers.
Businesses who send customers Hallmark cards often receive valuable,
positive posts on social media.
Insurance Company Client“We try to reach out to our policyholders four or five times a year that isn’t insurance related. Hallmark Cards are one of, if not our favorite method. The cards are extremely well done and professional.”
Businesses have seen up to 3 times better response to a Hallmark card than business mail.
64% of people say greeting cards make them feel special (vs. 15% for emails and 5% for texts).
Millennials are 2X as likely to feel noticed when they receive a greeting card compared to other generations.
72% of consumers prefer Hallmark greeting cards over other greeting cards.
Share Care With Customers in the Insurance Industry
First impressions matter, and in the insurance industry, the first year a customer spends with you as their agent will likely impact whether or not they decide to renew their policy. It can seem difficult to know what to say, or to infuse warmth into procedural interactions, but Hallmark can help. The important thing to remember is that every customer interaction is an opportunity to connect and leave a lasting impression that encourages loyalty and relationship longevity.
If you’re looking for some creative ideas or ways you can use Hallmark cards to add more of the personal touch to your business interactions, here are a few ways you can surprise your customers:
• Send a new customer welcome card. This is a great way to give them they lay of the land and let them know about any perks, benefits and insights you want to share.
• Surprise them with a business birthday card. When they open the mailbox and recognize a Hallmark envelope with an embossed gold seal, they’ll immediately know someone thought about them on their special day.
• Send an annual review invitation. Customers will feel valued when you reach out to them and let them know that their thoughts and opinions are valued. Plus, an annual review is a great way to gain valuable insights about your business.
• Share gratitude with a Thanksgiving card. Let customers know how much their support means throughout the year. They’ll be pleasantly surprised to receive a card in the mail before the hustle and bustle of the holidays arrives!
• Send festive Christmas cards. Wrap up the year with holiday cards that spread cheer and thankfulness to everyone on your list.
Other Ways to Use Hallmark Greeting Cards for Insurance
Making customers feel good, especially during the most difficult stages of insurance legalities and compliance, can really pay off when it comes to customer loyalty, retention and referrals. While not every occasion can be happy or handled with ease, agents are able to pave a smoother path by making customers feel safe, comfortable and reassured. Greeting cards play a huge role in managing the emotional well-being of claimants, so consider reaching out for every customer need.
First Notice of Death Life Insurance Claims– Send a caring sympathy card to let your client know you’re thinking of them as they are going through this difficult time.
Filing a Claim– Send a thoughtful greeting reassuring your client that you’re on top of their claim, while still meeting legal and compliance requirements.
Expert Insight– When you send cards to your clients, it also helps the call center employees who field these emotional phone calls daily by providing an additional layer of support.
For more information on our Customer Care program for contact centers, contact us.
Competitively Differentiate as Property and Casualty Insurance Providers
When clients sell a home, buy a new home, relocate, rent an apartment or simply move across town, every move is a big one and deserves to be recognized. No matter where our clients live, their homes are their safe havens, so that naturally ties plenty of emotion to them—and that usually means a celebration is in order!
When you send new home greeting cards to congratulate your clients on their recent move, you immediately forge a bond and strengthen your connection, creating a natural link when it’s time to update or renew insurance. Want to make an even bigger impression? Offer to send moving announcement cards to their friends and family and include a small message about helping with their insurance needs. And take it one step further by sending an annual home anniversary card. They will be both surprised and delighted that you remembered.
Greeting Cards for Marketing Insurance Online
Progressive consumers are quite comfortable shopping for and purchasing insurance policies without meeting face-to-face with an insurance agent. This remote buying trend places even more importance on making connections and building trust before consumers decide on their policy. You can create human moments and build authentic relationships by sending Hallmark cards in the mail for life events, work milestones and holidays—even when a person isn’t physically present to represent your company!
Should each agent buy their own cards or should my company have a corporate program with Hallmark Business Connections?
When it comes to buying business greeting cards to help insurance agents build their business, both approaches can be highly successful. Here are some pros of each:
• Sourcing Greeting Cards for Insurance Agents Individually- The selection is greater for each agent to select the cards that will genuinely resonate with their clientele. From insurance Christmas cards to Hanukkah to customizable cards, each agent feels empowered to connect with their customers by making personalized greeting card selections.
• Develop a Corporate Solution for Insurance Agents- With a corporate solution, Hallmark creates a custom website for the organization that includes the company’s own collection of greeting cards. This provides better brand control, coordination between sales and marketing, the ability to add original cards developed for the organization and, when applicable, volume pricing and special services. Contact us to learn more about how corporate solutions work.