Case Study | Business Relationships

Major Retailer Improves Marketing ROI by Sending Hallmark Cards for 5+ Years

Rhonda Basler
L female clerk handing shopping bag to customer across counter
L female clerk handing shopping bag to customer across counter

How a large retail chain delivered Hallmark cards to drive incremental sales, improve loyalty program participation and build stronger customer relationships. 

A large retail chain with thousands of locations and an e-commerce platform was looking for a marketing solution that could achieve a number of its most challenging marketing goals. The retailer was focused on finding an all-encompassing solution that would improve participation in its loyalty program, drive incremental sales at specific times of the year, encourage buying in individual categories and, ultimately, build stronger relationships with its customer base.

The retailer turned to Hallmark Business Connections for an answer. We strategized a robust relationship-building solution that helped the retailer meet and exceed its marketing goals.

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