
Article
Lead Nurturing Best Practices to Connect You With Clients and Win Business
Lead nurturing doesn’t have to be tedious or time consuming to be effective. And you don’t have to break the bank to make meaningful connections that lead to life-long customers who love your business. You can maintain current client relationships, build new ones and ensure that you remain fully eng…

Article
Think Like a Customer: Why Beginnings and Endings Are So Important in the Customer Experience
The way you begin and end your interactions with customers is crucial. First and last impressions go far beyond the moment; in fact, they may well be the only things customers and clients remember about your brand. That’s why it is so important to make sure that the beginnings and endings that your …

Article
Greeting Cards Create Genuine Connections with Hispanic Customers and Employees
You probably already know that creating a connection with your Hispanic employees and customers requires more than translating a few words into Spanish … quite a bit more, actually. Businesses that are thriving in today’s diverse multicultural landscape know that their Hispanic clients and team memb…

Article
Measuring Statistical Significance in Marketing: Personalized Campaigns Connect You with Your Customers
Businesses rely on marketing data to guide them in many of their decisions on a daily basis, but how do you know if the information you’re receiving and acting upon is statistically significant? When we look at statistical significance in marketing, we’re looking at whether or not data gathered afte…

Article
Spread the Word: Your Customers Are Your Best Client Referral Program
When it comes to client referral programs, businesses have tried everything including punch cards, product giveaways, swag and even cash … but at Hallmark Business Connections, we know that often, new connections result from the authentic relationships you’ve already built. Client acquisition doesn’…

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Customer Expectations Are Evolving—Is Your Service Keeping Up?
These days, customers are used to the very best. Competition among businesses is stiff, so companies are pulling out all the stops to provide a great experience to win more customers. This culture is now so commonplace that clients and buyers expect certain standards—or they go elsewhere. Below, we …

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Why Empathy in Insurance Is Essential for Increased Customer Retention
As an insurance provider, stepping beyond the conventional realm of transactional interactions with your clients is a solid first step in paving the way for a culture of exceptional customer service. The insurance customer experience trends of today emphasize a personalized approach, which is the co…

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Level Up Your Customer Experience—and Team Morale—with Care by Hallmark
Looking for a way to connect with your clients in an entirely unique way? What about empowering your customer service reps to make personal, memorable moments with customers after the call ends?
Designed with call centers in mind, Care is a web-based program from Hallmark Business Connections that…

Article
Start the New Year Smart So You Can Finish Strong
For some people, this time of year comes hand-in-hand with a familiar trope—making and breaking resolutions. But with thoughtful connection and intentionality, business leaders can create realistic expectations, shape company culture, inspire optimism and ensure engagement in the year ahead.

Guest Contributed
Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.
Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.

Article
Without Customer Care, Your Customer ‘Service’ is Only Halfway Effective
When a consumer chooses your brand above all others, it’s a more meaningful action than you might think. Why? Because in today’s competitive marketplace, consumers are hard to please. According to a 2020 study from Shep Hyken, 96% of people said they would gladly switch loyalties between companies w…

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What’s the Biggest Differentiator Among Health Insurance Providers Today? Empathy
You can have the best products and plans in the world. But if your customers don’t feel a connection with your brand, they’ll leave. And they’ll leave even faster now that they’ve become more savvy online shoppers during the pandemic.