Article | Employee Relations

How to Keep a Good Relationship Going with Anniversary Cards

Daryl Forkell
L 2 female coworkers laughing looking at card
L 2 female coworkers laughing looking at card

When it comes to building lasting relationships with clients and customers, the statistics speak for themselves:

  • A 5% increase in customer retention can increase a company’s profitability by 75%

  • Eighty percent of a company’s future revenue will come from just 20% of its existing customers

  • Attracting a new customer can cost a company five times more than retaining a current customer

But, as the saying goes, there is no “I” in teamwork. Developing and maintaining solid business relationships takes time, effort, and support from a hard-working team of employees committed to making those relationships last.

In that sense, keeping a good relationship going with customers requires keeping a good relationship going with employees – it’s all part of the same continuous cycle. After all, your employees are the ambassadors to your organization; they’re the window into your company for customers and prospects.

So what’s the best way to build and maintain relationships with customers and employees alike? Let’s take a look at a few of the reasons why anniversary cards can be just the solution:

Anniversary Cards for Customer Appreciation

As noted in an Entrepreneur article on creating strong ties with customers, it’s important to remember that your customers are people – not numbers. “After a first conversation with a customer, remember not only the name but something about the individual as a person,” the article states. “Remembering a fact about the person will prompt you to recall how your business can suit the person’s needs. And these little details can have a big impact on building the relationship.”

To show your customers that you remember not only the anniversary of doing business with them, but also care enough to recognize such an important milestone, try sending a thank you card for business that expresses how great it is to work with them. An message such as “Our whole team is celebrating another year of working with you!” can go a long way toward fostering business relationships that withstand the test of time (source).

Anniversary Cards for Employee Service Recognition

At Hallmark Business Connections, we believe in the power of employee recognition. It’s a way to boost workplace morale, improve employee motivation and productivity, and foster a supportive work environment. But, above all else, it’s our special way to take time out of the day and express our sincere thanks and appreciation for a job well done.

Celebrating professional anniversaries, in particular, can let employees know that their work is valued and appreciated, as well as give them a sense of ownership and belonging in their place of work. To help recognize employees for their years of hard work and dedication, our service anniversary card line offers custom sentiments such as “This is an especially significant anniversary, and it’s a privilege to recognize you and to celebrate this milestone in your career” (source).

Final Thoughts

Forbes article on best practices for exceptional customer service notes that building solid business relationships takes time, effort, and a willingness to go the extra mile. When it comes to fostering relationships with your most trusted and valued employees, the same logic applies.

How is your organization building relationships with customers and employees? Have you used anniversary cards to express your sincere thanks and appreciation?