Set Up Automatic Mailings to Streamline Customer Communications

Tiffany Edwards

At Hallmark Business Connections, we know how integral your relationships with customers, employees and business connections are to the success of your business. We also know how busy you are every day of the year, so that’s why we’re always on the lookout for ways to streamline relationship-building opportunities.

Automatic Mailings can help you build professional relationships, increase trust and boost customer loyalty by creating timely touchpoints throughout the year for those who are integral to your business. From birthdays to anniversaries, you’ll never miss a beat with Automatic Mailings on your side. Simply choose a mailing list from your Address Book and send greeting cards to everyone on the list with a few simple clicks.

Automated mailing services are relatively new on the scene, and they are one of the most convenient ways to merge the power of technology with the personal touch of receiving a one-of-a-kind greeting card. Before automated client outreach was an option, mailing greeting cards to clients and employees was tedious and time-consuming. Simply handwriting personalized notes and greeting cards, addressing envelopes, affixing postage and dropping cards at the post office added hours to task lists.

Save Time and Build Relationships With Automatic Mailings

Customer engagement and client appreciation are integral to a successful business, and staying in touch is essential. When you set up Automatic Mailings, you’ll instantly notice a difference in the amount of time you save in customer and employee outreach. Here are just a few of the benefits you get when you make mailing automation part of your business outreach plan:

Personalized and meaningful greeting cards. Customers, employees and important business contacts receive unique, targeted communication from you in greeting cards that you select for important touchpoints throughout the year.
No hand cramps or ink smears. Not only will you save time by digitally personalizing your message with Automatic Mailings, can select from a variety of handwriting fonts that look like you wrote them yourself. You can even create a digital font that mimics the nuances and flow of your own handwriting with Personal Fonts by Hallmark!
No trips to the post office. We’ll address, stamp and mail greeting cards on your behalf, so you’ll save time and avoid hassle by cutting out trips to drop off cards.
Increased engagement and brand recognition. When you send greeting cards for birthdays and anniversaries, your business contacts will instantly appreciate the fact that you thought of them on their special day.
Branded greetings boost your business. Your brand shows on the greetings you send—an instant reminder of the care and attention customers receive when they choose your company to do business with.
Scalable business communication that’s easy to manage. No matter how big or small your mailing list may be, Automatic Mailings has you covered. It’s easy to create unique recipient lists for different occasions to ensure you never miss an important date.

How It Works

With Automatic Mailings, you can select the cards and messages you want to send, and we’ll print and mail them for you when it’s time. This takes the hassle out of remembering special occasions and sending individually handwritten greetings to each person in your address book.

In four simple steps, you can send meaningful and impactful greetings to your customers, employees and business connections—and you’ll still have enough time left over for a coffee break before your next big meeting. Here’s how:

Select a greeting card from the Automatic Mailings page.
Personalize the message you want to include in your card.
Choose a recipient mailing list from your Address Book.
Select a month to start mailing.

And voilà…your business contacts automatically receive a thoughtful card from you, at exactly the right time.

Financial services mailing and insurance services mailing, along with direct mail marketing for many other industries, are seeing a surge in both usage and consumer recognition. Why? Consumers everywhere are fatigued by the barrage of digital communication they receive in the form of emails, texts and online targeting from brands trying to sell to them.

Direct mail has an open rate of 80-90%, whereas emails have an open rate of 20-30%.

By choosing to reach out in an unexpected, authentic and caring way, businesses can build even stronger professional connections. When you select and send a Hallmark card for special occasions, you’re reminding your customers how much they mean to you—and you’ll go a long way toward keeping your business top of mind whenever it’s time to make a purchase or renew brand loyalty.

Want to learn more about Automatic Mailings? Visit our site.

When it comes to customer engagement, it’s astounding how much of a difference a meaningful and heartfelt greeting card can make. By using personalized mailing for your most important client communication, you’ll build stronger business relationships and gain the ongoing loyalty of customers.