Connect With Impact | Build an Address List to Strengthen Business Relationships and Boost Sales

How Connect Saves You Time and Money

Traditionally, constant manual updates were needed to stay on top of customer contact management, and that meant that whenever you wanted to reach out to a client, it required looking them up, ensuring their contact information was correct and then hand-selecting each contact from your list before handwriting and addressing each piece of communication.

But address list software has changed things and made them more efficient and manageable. Your address list is a valuable source of connections and leveraging it will boost business and help you enhance your client relationships.

With Connect, the convenience and efficiency of technology are paired with the caring, meaningful messages that Hallmark is known for crafting—allowing you to send authentic, personally crafted messages in handwriting fonts to every customer on your list.

Once you create and upload an address list, you can simply choose the occasions you want to celebrate, select cards from HBC’s extensive offering of greetings and reach out to those who are important to your business. When you let your customers, employees and business connections know how important they are to you on an ongoing basis, they are more likely to return to you time and again.

We make it easy to automate customer communication with data flows and a system that seamlessly integrates with your CRM tool to save you time and money, all while you continue to build the lasting relationships that are critical to your business.

Connect on an Emotional Level With Business Partners

The emotional connection you build with your customers is what will keep them coming back to you. And with Hallmark’s personalized greetings, sent as timely touchpoints throughout the year, you’ll make a lasting impact that builds your positive reputation and the staying power of your brand.

The built-in address list in Connect makes it easy to upload your contacts one time, add new contacts and update all in one location—so you’ll save time, all while making sure you never miss a customer birthday or anniversary!

PRO TIP: It’s easy to switch back and forth between your address list and your address book in Connect to send the perfect greetings at just the right time—to anyone on your list. Plus, if you want a little extra assistance, there’s a helpful how-to video and article to guide you in creating and updating your address book!

Leverage the Hallmark Brand

By partnering with a well-recognized brand that’s known for caring, you’ll automatically align your brand with a company that’s known for enriching lives and bringing happiness to others. Combined with the innovative relationship-building capabilities of Connect, the Hallmark brand will help you make a lasting impact on customers, employees and business partners throughout the year when you reach out and acknowledge the meaningful moments that touch their lives.

The Value of Personalization in Business

Personalization has become the standard in today’s marketplace. Competition for business is fierce, so it’s important to stand out and make an impression. One easy way to show customers you care about them is by sending them personalized communication that demonstrates how much you truly know their needs and remember the days that are special to them throughout the year, like birthdays and anniversaries.

Connect makes it easy with automated and streamlined contact list management. Your address list data remains secure for use once uploaded into your account for use anytime you want to select a greeting to send to your business partners.

When you personalize and recognize special days for your customers, you’ll build long-term relationships and trust. You’ll see your business flourish as you celebrate life events alongside your customers and employees. You’ll never miss a beat with Connect's simplified address list management and easy outreach that are sure to make an impact!

To learn more about how personalized messaging can help build lasting professional partnerships, read Nurture Professional Relationships With Custom Cards and Gifts From Hallmark Business Connections.